Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
Laura McQuarrie — March 3, 2018 — Lifestyle
References: bureauveritas & businesswire
At the upcoming Global Food Safety Conference in Tokyo, Japan, Bureau Veritas' 'Origin' is set to be introduced as "the world’s first traceability label to give consumers a complete end-to-end proof of a product’s journey."
The blockchain-based solution takes the form of a QR code that can be scanned to provide consumers with a complete overview of the product's journey.
As well as the appeal that the traceable label offers to consumers, Origin aims to provide businesses in the food industry with a cost-effective solution for controlling the supply chain, as well as managing product recalls in real-time. As Vincent Bourdil, Vice-President Food at Bureau Veritas describes: "Origin is a win-win solution not just for consumers, but also for retailers, suppliers, processors and manufacturers, as it adds value to the final product."
The blockchain-based solution takes the form of a QR code that can be scanned to provide consumers with a complete overview of the product's journey.
As well as the appeal that the traceable label offers to consumers, Origin aims to provide businesses in the food industry with a cost-effective solution for controlling the supply chain, as well as managing product recalls in real-time. As Vincent Bourdil, Vice-President Food at Bureau Veritas describes: "Origin is a win-win solution not just for consumers, but also for retailers, suppliers, processors and manufacturers, as it adds value to the final product."
Trend Themes
1. Blockchain-based Traceability - Utilizing blockchain technology to create traceability and transparency in product journeys, providing consumers with complete information.
2. QR Code Traceable Labels - Using QR codes on product labels to enable consumers to scan and access detailed information about the product's journey.
3. Real-time Supply Chain Control - Implementing innovative solutions to manage supply chains, enabling businesses to monitor and control the movement of products in real-time.
Industry Implications
1. Food Industry - Implementing traceability solutions to enhance transparency and trust in the food supply chain, creating a competitive advantage.
2. Retail Industry - Leveraging traceable labels to provide customers with detailed information about products, improving customer experience and loyalty.
3. Manufacturing Industry - Adopting real-time supply chain control solutions to improve operational efficiency and reduce costs in the manufacturing process.
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