Carrefour is Encouraging Transparency with Blockchain
Laura McQuarrie — March 26, 2018 — Lifestyle
References: carrefour & retaildetail.eu
Knowing that conscious consumers want to know exactly where their food comes from, French supermarket chain Carrefour is leveraging blockchain technology to bring transparency to its private-label chicken product line.
With Carrefour Quality Line Auvergne, consumers will be able to use a QR code on product packaging to find out everything they need to know about all points in the supply chain. The transparency-focused initiative will share where a chicken was bred, butchered, processed and more, all powered by a secure, non-centralized database—or blockchain—so that the information cannot be tampered or hidden.
Over the year, the supermarket chain also aims to make it possible for the public to track eight other products with this honesty-focused model: free-range eggs, pesticide-free tomatoes, Norwegian salmon, beef, cow's milk, cheese, citrus fruits and seasonal honey.
With Carrefour Quality Line Auvergne, consumers will be able to use a QR code on product packaging to find out everything they need to know about all points in the supply chain. The transparency-focused initiative will share where a chicken was bred, butchered, processed and more, all powered by a secure, non-centralized database—or blockchain—so that the information cannot be tampered or hidden.
Over the year, the supermarket chain also aims to make it possible for the public to track eight other products with this honesty-focused model: free-range eggs, pesticide-free tomatoes, Norwegian salmon, beef, cow's milk, cheese, citrus fruits and seasonal honey.
Trend Themes
1. Blockchain-enabled Transparency - Carrefour is leveraging blockchain technology to bring transparency to its private-label chicken product line, and is planning to expand this honesty-focused model to other products.
2. QR Code-based Product Transparency - Carrefour Quality Line Auvergne allows consumers to use a QR code on product packaging to find out everything they need to know about all points in the supply chain of their chicken products.
3. Demand for Food Supply Chain Transparency - Conscious consumers are increasingly interested in knowing exactly where their food comes from, and are demanding more transparency in the food supply chain.
Industry Implications
1. Food Retail - Supermarket chains like Carrefour can leverage blockchain and other technologies to offer food supply chain transparency and gain a competitive edge over others in the food retail industry.
2. Blockchain Industry - As more companies like Carrefour implement blockchain-enabled supply chain transparency, there is an opportunity for disruption and growth in the blockchain industry.
3. Agriculture Industry - The demand for food supply chain transparency creates an opportunity for innovation in the agriculture industry, particularly in areas like traceability, data management, and sustainability.
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