Fashion For the Eco-Concious Working Woman
Katherine Pendrill — May 7, 2015 — Eco
References: wabisabiecofashionconcept & forbes
The Wabi Sabi Eco Fashion Concept is set to reinvent the traditional wardrobe of the urban working woman with refined silhouettes and sustainable designs. The term Wabi Sabi comes from Japanese philosophy, and in essence it refers to the celebration of authenticity, utility and beauty. Drawing on this inspiration, the Wabi Sabi Eco Fashion Concept collection features day to evening wear that is designed to be worn a variety of ways and to empower the women who wear the designs. The collection is intended to be timeless and functional, perfect for the urban professional woman who is looking for pieces that will last from one year to the next.
The Wabi Sabi Eco Fashion Concept is characterized by its superb fit and high-level craftsmanship, setting it apart from the many mass produced fast-fashion brands. The fabrics used are 100 percent certified organic and they are manufactured through fair trade practices to ensure the highest level of workmanship. By combining design, quality and sustainability, Wabi Sabi has created prices that will not only elevate the wardrobes of professional working women, but also make them feel great at the same time.
The Wabi Sabi Eco Fashion Concept is characterized by its superb fit and high-level craftsmanship, setting it apart from the many mass produced fast-fashion brands. The fabrics used are 100 percent certified organic and they are manufactured through fair trade practices to ensure the highest level of workmanship. By combining design, quality and sustainability, Wabi Sabi has created prices that will not only elevate the wardrobes of professional working women, but also make them feel great at the same time.
Trend Themes
1. Sustainable Fashion - Opportunity for disruptive innovation in creating eco-friendly and ethically-produced clothing for the working woman.
2. Functional Fashion - Opportunity to design versatile and multi-purpose clothing that can be worn from day to evening, catering to the needs of the urban professional woman.
3. Slow Fashion - Opportunity to tap into the demand for timeless and long-lasting fashion pieces that are designed to be durable, reducing the need for frequent replacements.
Industry Implications
1. Fashion Retail - Disruptive innovation can involve offering sustainable and versatile clothing options to cater to the eco-conscious working woman.
2. Eco-friendly Textiles - Opportunity to develop and produce certified organic fabrics using fair trade practices, providing high-quality materials for sustainable fashion brands.
3. Ethical Manufacturing - Disruptive innovation can be achieved through implementing fair trade practices and focusing on high-level craftsmanship to create ethically-produced fashion collections.
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