Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
Laura McQuarrie — November 15, 2017 — Tech
Indola's #SimplySmarter line includes three styling products for the hair with NFC-enabled packaging that instantly connects professional hairstylists to more information about the products. Scanning the NFC tag on the product packaging with a NFC-enabled mobile device directs users to a landing page that offers product information, how-to videos from celebrity ambassadors, as well as a curated Instagram feed that is constantly updated to offer fresh and inspiring new looks.
The #SimplySmarter line is set to be introduced to 35 countries, making it one of the largest NFC pilots in the beauty care market.
NFC tags are being integrated into a variety of packaged goods across multiple categories, making it possible for consumers and professionals like to become engaged in stores, at home and service environments.
The #SimplySmarter line is set to be introduced to 35 countries, making it one of the largest NFC pilots in the beauty care market.
NFC tags are being integrated into a variety of packaged goods across multiple categories, making it possible for consumers and professionals like to become engaged in stores, at home and service environments.
Trend Themes
1. Nfc-enabled Packaging - Packaging with NFC capabilities is becoming increasingly popular in various industries, allowing for direct access to product information and interactive experiences for consumers.
2. Professional Beauty Trends - The beauty industry is constantly evolving, with companies like Indola using innovative technology to provide professional stylists with smarter, more convenient solutions.
3. Interactive Product Education - More companies are utilizing technology such as NFC-enabled packaging to create interactive product education experiences that engage and inform consumers.
Industry Implications
1. Beauty and Personal Care - Indola's NFC-enabled haircare packaging is a prime example of how technology is being integrated into the beauty and personal care industry to provide better experiences for both professionals and consumers.
2. Retail - The integration of NFC technology into product packaging offers retailers an opportunity to create more engaging, interactive experiences for customers in-store and at home.
3. Marketing and Advertising - NFC-enabled packaging offers companies a unique way to market and advertise their products, allowing them to provide interactive experiences that showcase the benefits and features of their products directly to consumers.
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