This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
Katherine Pendrill — January 15, 2016 — Lifestyle
References: facebook & blazepizza
Blaze Pizza is a rapidly growing chain that offers pizza and wine pairings at a number of its establishments. Like many other fast casual restaurants, the company hopes to draw in different customers by providing the option to enjoy an alcoholic drink with dinner.
Despite a focus on lighting-fast service, Blaze Pizza is committed to serving healthy pizza made with fresh, artisanal ingredients. To help set the chain apart from other fast casual eateries, the pizzeria now offers pizza and wine pairings. Each pairing is selected to bring out the flavor of the ingredients used and to give consumers a new way to experience a familiar dish. The wine pairings also help to attract those who might want the fine dining experience, but do not have the time or money for something too extravagant.
Despite a focus on lighting-fast service, Blaze Pizza is committed to serving healthy pizza made with fresh, artisanal ingredients. To help set the chain apart from other fast casual eateries, the pizzeria now offers pizza and wine pairings. Each pairing is selected to bring out the flavor of the ingredients used and to give consumers a new way to experience a familiar dish. The wine pairings also help to attract those who might want the fine dining experience, but do not have the time or money for something too extravagant.
Trend Themes
1. Wine Pairing Experiences - Providing wine pairings with food offers a unique and elevated dining experience, increasing customer satisfaction and attracting wine enthusiasts.
2. Healthy Fast Casual - Fast casual restaurants are focusing on offering healthier menu options to cater to health-conscious consumers and differentiate themselves in a competitive industry.
3. Alcohol Integration - Integrating alcoholic drink options into fast casual dining experiences provides an opportunity to attract a wider range of customers and increase revenue.
Industry Implications
1. Restaurant and Hospitality - The restaurant and hospitality industry can explore incorporating wine pairings into their menus to enhance the dining experience and cater to different customer preferences.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of healthier fast casual options and develop innovative, nutrient-rich menu items to meet the growing demand.
3. Wine and Spirits - The wine and spirits industry can collaborate with fast casual restaurants to create curated wine pairing menus and expand their customer base by targeting a more casual dining segment.
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