Müllerlight Created the World's Largest Exercise Ball Workout
Laura McQuarrie — July 20, 2016 — Marketing
References: muller & eventmagazine
Yogurt brand Müllerlight now holds the Guinness World Record for creating the largest exercise ball workout class, with help from just under 400 participants. At the Queen Elizabeth Olympic Park in London, Olympic medalist Sarah Stevenson and sports legend Kriss Akabusi led a 30-minute exercise ball class. The class successfully beat the previous world record, which involved 353 participants in an exercise ball class.
The event showcased the brand's newest dessert yogurt flavor and highlighted Müller as an official partner of Team GB for the Rio 2016 Olympic Games.
Record-breaking stunts have become a popular way for a brand to engage hundreds of people at once and make headlines for doing something in outrageous proportions.
The event showcased the brand's newest dessert yogurt flavor and highlighted Müller as an official partner of Team GB for the Rio 2016 Olympic Games.
Record-breaking stunts have become a popular way for a brand to engage hundreds of people at once and make headlines for doing something in outrageous proportions.
Trend Themes
1. Group Fitness Events - Brands can create record-breaking group fitness events to engage with customers and promote products.
2. Experiential Marketing - Record-breaking stunts, such as creating the largest exercise ball workout class, can be used in experiential marketing campaigns to create brand awareness and boost engagement.
3. Fitness Challenges - Brands can engage with customers by creating fitness challenges and attempting to break records in a particular fitness category.
Industry Implications
1. Food and Beverage - Food and beverage companies, such as Müllerlight, can use record-breaking stunts to promote new products and engage with customers.
2. Fitness and Wellness - Fitness and wellness companies can leverage group fitness events and record-breaking stunts to promote their products and services.
3. Event Planning - Event planning companies can work with brands to create and execute record-breaking stunts and engage with their audiences.
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