Virgil Abloh's Interactive Club Installation is in London
Ellen Smith — November 14, 2017 — Art & Design
References: off---white & thevinylfactory
OFF-WHITE's Virgil Abloh has partnered with designer Ben Kelley to explore disco culture, the nightclub scene and the history of music in a new interactive club installation titled 'Ruin."
The installation is housed in London's Store studios and invites the public to explore a unique collection of lights, objects and ornaments which were taken from abandoned or unkempt night clubs. "Ruin," aims to serve as a space where guests can understand the function and importance of music on a collective and individual scale, through immersing themselves in a quiet physical space that's void of traditional club motifs and noise. This vibrant interior combines Kelly's nightclub experience, with Abloh's passion for architectural design, to offer guests an interesting revival of musical history, through the lens of design.
The installation is housed in London's Store studios and invites the public to explore a unique collection of lights, objects and ornaments which were taken from abandoned or unkempt night clubs. "Ruin," aims to serve as a space where guests can understand the function and importance of music on a collective and individual scale, through immersing themselves in a quiet physical space that's void of traditional club motifs and noise. This vibrant interior combines Kelly's nightclub experience, with Abloh's passion for architectural design, to offer guests an interesting revival of musical history, through the lens of design.
Trend Themes
1. Interactive Nightlife Experiences - There is an opportunity for businesses to create interactive installations that allow guests to explore a unique collection of objects from the nightclub scene, similar to Virgil Abloh's 'Ruin' installation.
2. Revival of Musical History - There is an opportunity to combine design and architectural elements from past nightlife eras to create immersive experiences that celebrate musical history.
3. Quiet, Non-traditional Spaces - There is an opportunity for companies to design spaces that are void of traditional club motifs and noise, offering guests a unique way to understand the function and importance of music on an individual and collective scale.
Industry Implications
1. Nightclub Design and Architecture - Nightclub owners and designers can use this trend to create immersive, interactive experiences that celebrate musical history and offer guests something new and exciting.
2. Museum and Exhibition Design - Museum and exhibition designers can use this trend to create immersive experiences that celebrate musical history and allow guests to explore unique collections of objects from past nightlife eras in an interactive way.
3. Event Planning and Production - Event planners and producers can use this trend to create unique, non-traditional nightlife experiences that give guests a new way to experience music and interact with different design elements.
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