The Vest Pizza Campaign Rewards Eco-Consciousness with Food
Meghan Young — November 29, 2012 — Eco
References: vestfor.dk & psfk
The Vest Pizza campaign experimented with people's love of pizza and their awareness of energy use. Commissioned by Danish heating and energy recycling company, Vestforbraending, Creative agency Anew created a pop-up pizzeria that served a certain amount of pizza depending on how much energy was saved in the community, how many people shared and viewed the campaign. The more people participate, the more pizza there was.
Clever and rewarding on so many levels, the Vest Pizza campaign was accompanied by a website that provided tips to saving energy to help people in the community reduce their usage and get more pizza. The Vest Pizza campaign not only increased environmental awareness, it also boosted the perception of Vestforbraending as an energy conscious company who has the best interest of its customers in mind.
Clever and rewarding on so many levels, the Vest Pizza campaign was accompanied by a website that provided tips to saving energy to help people in the community reduce their usage and get more pizza. The Vest Pizza campaign not only increased environmental awareness, it also boosted the perception of Vestforbraending as an energy conscious company who has the best interest of its customers in mind.
Trend Themes
1. Energy Conservation Engagement - Creating interactive campaigns that reward people for saving energy, thereby increasing environmental awareness and engagement.
2. Gamification of Energy Efficiency - Using gamified experiences to incentivize individuals and communities to reduce their energy consumption.
3. Eco-conscious Branding - Positioning companies as environmentally friendly through initiatives that promote energy efficiency and sustainability.
Industry Implications
1. Sustainable Energy - Opportunities for companies in the renewable energy sector to collaborate with brands and organizations in creating innovative campaigns and initiatives for energy conservation engagement.
2. Food and Beverage - Restaurants and food companies can leverage the gamification trend to encourage customers to adopt energy-saving practices, while also promoting their brand and products.
3. Creative Agencies - Creative agencies can develop interactive campaigns and platforms that combine technology, gamification, and sustainability to help companies improve their eco-conscious branding.
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