La Pizzateca Serves Up Books and Pizza Side-By-Side
Michael Hines — March 3, 2011 — Lifestyle
References: springwise
La Pizzateca is perhaps one of the greatest businesses no one has ever heard of. La Pizzateca is a combination bookshop and pizzeria located in Madrid's Bario de las Letras.
Spanish publisher ES Ediciones is the mastermind behind the brilliant La Pizzateca. I guess it only makes sense that a publishing company would be behind one of the greatest innovations in bookshop history. What other bookstore would offer a book and a slice of pizza for five Euros?
The bookstore as you know it seems to be on the verge of extinction. With bankruptcies and major store shutdowns, it is only a matter of time until all books are bought online. It is nice to see a publishing house step in with an original idea to try and save this fledgling industry. Now, if only we had a La Pizzateca in America...
Spanish publisher ES Ediciones is the mastermind behind the brilliant La Pizzateca. I guess it only makes sense that a publishing company would be behind one of the greatest innovations in bookshop history. What other bookstore would offer a book and a slice of pizza for five Euros?
The bookstore as you know it seems to be on the verge of extinction. With bankruptcies and major store shutdowns, it is only a matter of time until all books are bought online. It is nice to see a publishing house step in with an original idea to try and save this fledgling industry. Now, if only we had a La Pizzateca in America...
Trend Themes
1. Combination Retail - The trend of combining two different types of retail, such as a bookstore and a pizzeria, offers a unique and memorable customer experience.
2. Experiential Shopping - The integration of books and pizza in La Pizzateca exemplifies the trend of creating immersive and interactive retail spaces.
3. Reviving Traditional Industries - La Pizzateca's innovative combination of a bookshop and pizzeria presents an opportunity to revitalize the struggling bookstore industry.
Industry Implications
1. Hospitality - La Pizzateca demonstrates the potential for new and unconventional concepts in the hospitality industry by blending a bookstore and pizzeria together.
2. Publishing - La Pizzateca's unique business model sheds light on the potential for innovative approaches in the publishing industry, integrating the sale of books with a dining experience.
3. Food and Beverage - Food and beverage businesses can explore unconventional combinations like La Pizzateca, offering customers a distinct and memorable dining experience that includes access to books.
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