Kalosa Natural Spritz Introduces a Premium, All-Natural Spritzer
Laura McQuarrie — July 21, 2017 — Lifestyle
References: kalosaspritz & thespiritsbusiness
Kalosa Natural Spritz was introduced to fill a void in the market for premium, all-natural spritzers. As such, two Kalosa Natural Spritz have been launched by Kold Group: Kalosa Elderflower and Gin, as well as Kalosa Pink Grapefruit and Vodka.
Both beverages boast 4% ABV and between two to three grams os sugar per 100ml. Both of these points were crucial for the development of the natural, ready-to-serve spritzers, as the brand found that many consumers are looking to avoid excess sugar, calories and artificial ingredients, as well as feelings of guilt that come with consuming unhealthy alcoholic beverages. To serve, Kalosa Natural Spritz suggests pouring the beverages over ice and garnishing the glass with a fresh citrus slice.
These light, refreshing spritzers promise to satisfy with their mix of natural ingredients, sparkling water and pure-distilled spirits.
Both beverages boast 4% ABV and between two to three grams os sugar per 100ml. Both of these points were crucial for the development of the natural, ready-to-serve spritzers, as the brand found that many consumers are looking to avoid excess sugar, calories and artificial ingredients, as well as feelings of guilt that come with consuming unhealthy alcoholic beverages. To serve, Kalosa Natural Spritz suggests pouring the beverages over ice and garnishing the glass with a fresh citrus slice.
These light, refreshing spritzers promise to satisfy with their mix of natural ingredients, sparkling water and pure-distilled spirits.
Trend Themes
1. Premium All-natural Spritzers - The demand for premium, all-natural spritzers is growing as consumers seek healthier and more natural beverage options.
2. Low-calorie Alcoholic Beverages - The desire for low-calorie alcoholic beverages is increasing as consumers prioritize healthier drinking choices with fewer calories and sugar.
3. Ready-to-serve Spritzers - The popularity of ready-to-serve spritzers is rising as consumers look for convenient and hassle-free beverage options.
Industry Implications
1. Alcoholic Beverage Industry - Producers and distributors in the alcoholic beverage industry can capitalize on the trend of premium, all-natural spritzers to meet the growing demand for healthier and more natural alcoholic beverages.
2. Beverage Packaging Industry - The beverage packaging industry can seize the opportunity to create innovative and eco-friendly packaging solutions for low-calorie spritzers, catering to the environmentally conscious consumers.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend of low-calorie alcoholic beverages by offering complementary products and services that align with consumers' desire for healthier drinking options.
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