Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
Laura McQuarrie — July 25, 2017 — Lifestyle
References: icon-icon.fr
Following the release of its Night Saber bottle in 2012 and the Silver Saber in 2014, Belvedere Vodka is now introducing the newest iteration on the light-up packaging theme with the Magnum Belvedere Midnight Saber.
Designed to transform nightlife drinking rituals and the party scene, the all-new alcohol packaging design boasts laser cut-outs and built-in LED lights that line the bottom of the bottle. As the bottle is equipped with "soft touch technology," the 1.75-liter bottle can be turned on to show a glowing logo and silhouettes of trees that set the scene for summer festivities.
This interactive light-up vodka packaging demands to be engaged with, making it a showpiece even among busy nightlife environments that compete to captivate one's senses.
Designed to transform nightlife drinking rituals and the party scene, the all-new alcohol packaging design boasts laser cut-outs and built-in LED lights that line the bottom of the bottle. As the bottle is equipped with "soft touch technology," the 1.75-liter bottle can be turned on to show a glowing logo and silhouettes of trees that set the scene for summer festivities.
This interactive light-up vodka packaging demands to be engaged with, making it a showpiece even among busy nightlife environments that compete to captivate one's senses.
Trend Themes
1. Interactive Packaging - The use of touch-activated LED lights on alcohol packaging creates an interactive and engaging experience for consumers.
2. Nightlife Enhancements - The incorporation of light and laser cut-outs in alcohol packaging designs aims to transform the nightlife scene and enhance the party atmosphere.
3. Sensory Marketing - The use of glowing logos and silhouettes on packaging appeals to consumers' senses and adds a unique sensory element to the drinking experience.
Industry Implications
1. Alcohol Packaging - The alcohol packaging industry can explore incorporating innovative features like touch-activated LED lights to create more interactive and captivating products.
2. Nightlife Entertainment - Nightlife establishments can take advantage of alcohol packaging with built-in LED lights to enhance the overall experience and create visually captivating atmospheres.
3. Marketing and Advertising - Brands can utilize sensory marketing techniques by incorporating unique light and design features in their packaging to create memorable and immersive experiences for consumers.
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