Facebook's Star Trek Like Buttons are for the Series' 50th Anniversary
Joey Haar — September 9, 2016 — Pop Culture
References: medium & thenextweb
Star Trek, the seminal science fiction franchise that explores human morals through the lens of space travel and aliens, is celebrating the 50th anniversary of its release this month, and Facebook is giving Trekkies a nod to that historic landmark by introducing Star Trek Like buttons.
Since Facebook expanded its original 'Like' button to include a host of 'Reactions,' there are different Star Trek Like buttons for each of the available options. The original 'Like' button stays somewhat similar, only gaining a starry background, while the 'Love' heart becomes a Vulcan salute. For the 'Haha,' 'Wow,' 'Sad,' and 'Angry' faces, the new Star Trek Like buttons have been changed to represent various key characters from the series history, including Captain Kirk, Spock, and a Klingon.
Since Facebook expanded its original 'Like' button to include a host of 'Reactions,' there are different Star Trek Like buttons for each of the available options. The original 'Like' button stays somewhat similar, only gaining a starry background, while the 'Love' heart becomes a Vulcan salute. For the 'Haha,' 'Wow,' 'Sad,' and 'Angry' faces, the new Star Trek Like buttons have been changed to represent various key characters from the series history, including Captain Kirk, Spock, and a Klingon.
Trend Themes
1. Sci-fi Social Media Buttons - Facebook introduces Star Trek-themed Like buttons for its 'Reactions' feature.
2. Expanded Reactions - The addition of Star Trek Like buttons reflects the growing trend of using visuals to express emotions on social media platforms.
3. Nostalgia Marketing - Celebrating the 50th anniversary of Star Trek, the introduction of these Like buttons taps into the trend of leveraging nostalgia to engage audiences.
Industry Implications
1. Social Media - Social media platforms have an opportunity to enhance user experience through the incorporation of personalized 'Reactions' like the Star Trek-themed buttons.
2. Entertainment - The entertainment industry can leverage the popularity of nostalgic franchises to create immersive experiences and engage fans on social media platforms.
3. Marketing and Advertising - Marketers can harness the power of nostalgia to elicit emotional responses and evoke brand affinity, as demonstrated by Facebook's Star Trek Like buttons.
2
Score
Popularity
Activity
Freshness
