The BMW x Revlon Cosmetic Brushes Bring the Car's Luxury to Makeup
Malika Renee Butss — March 20, 2016 — Fashion
BMW Group's Designworks and Revlon cosmetics have teamed together to create a collection of beauty brushes that offer luxurious application at an affordable price.
While some can only dream of owning a BMW product -- as most come with a penny-pinching price tag -- this collaboration allows beauty buffs of all tax brackets to enjoy a well designed BMW product. The brushes are rendered in a hot black and red matte finish with weighted handles and diamond-cut grips for easier use. Though the bristles are very soft and expensive-feeling, these brushes are retailed at local drugstores like most Revlon products.
The BMW x Revlon cosmetic brushes offer all the sexiness of the luxury sports car brand for under $20.
While some can only dream of owning a BMW product -- as most come with a penny-pinching price tag -- this collaboration allows beauty buffs of all tax brackets to enjoy a well designed BMW product. The brushes are rendered in a hot black and red matte finish with weighted handles and diamond-cut grips for easier use. Though the bristles are very soft and expensive-feeling, these brushes are retailed at local drugstores like most Revlon products.
The BMW x Revlon cosmetic brushes offer all the sexiness of the luxury sports car brand for under $20.
Trend Themes
1. Luxury-affordable Collaboration - This trend presents an opportunity for luxury brands to collaborate with affordable brands, creating high-end products accessible to a wider range of consumers.
2. Luxury-inspired Cosmetics - This trend opens up possibilities for cosmetics brands to create products inspired by luxury brands, tapping into the aspirational appeal of high-end aesthetics.
3. Affordable Luxury Design - This trend highlights the opportunity for brands to incorporate luxury design elements into affordable products, offering consumers a taste of luxury at a fraction of the price.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage this trend by collaborating with luxury brands to create affordable product lines with high-end aesthetics, appealing to a broader consumer base.
2. Automotive - The automotive industry can explore similar collaborations with cosmetics brands to extend their brand image and make luxury-inspired products more accessible to consumers outside the traditional automotive market.
3. Consumer Goods - The consumer goods industry can embrace this trend by incorporating luxury design elements into their products to provide consumers with a taste of luxury at a more affordable price point.
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