Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
Meghan Young — May 22, 2015 — Eco
References: ogilvyasia & designtaxi
The Blockbuster Pizza Box by Pizza Hut might not seem like an obvious invention, but it's one that will delight customers to no end. Not only does it cleverly turn what would otherwise be garbage into a useful keepsake, the box delivers entertainment -- which happens to go hand in hand with food, especially Pizza Hut food.
Conceived and executed by Ogilvy & Mather Hong Kong, the Pizza Hut projector is available in four different artistic designs meant to target younger generations in the city. Design Taxi notes that this is Pizza Hut's way of competing with other unique brand campaigns, "This includes KFC’s paper tray that doubles as a wireless keyboard for smart phones, and McDonald’s delivery bags that transform into trays, with some even beautified with intricate patterns."
Conceived and executed by Ogilvy & Mather Hong Kong, the Pizza Hut projector is available in four different artistic designs meant to target younger generations in the city. Design Taxi notes that this is Pizza Hut's way of competing with other unique brand campaigns, "This includes KFC’s paper tray that doubles as a wireless keyboard for smart phones, and McDonald’s delivery bags that transform into trays, with some even beautified with intricate patterns."
Trend Themes
1. Dual-purpose Packaging - Opportunity for food brands to create packaging that serves multiple functions, enhancing customer experience and adding value.
2. Merge Food and Entertainment - Potential to combine food with entertainment to create a unique and memorable dining experience.
3. Branded Packaging Innovations - Opportunity for brands to differentiate themselves by creating innovative and interactive packaging designs.
Industry Implications
1. Food and Beverage - Food brands can explore innovative packaging solutions to enhance customer satisfaction and drive brand loyalty.
2. Entertainment - Entertainment industry can collaborate with food brands to create immersive dining experiences and engage customers in new ways.
3. Advertising and Marketing - Marketing agencies can work with food brands to develop creative packaging designs that capture attention and generate brand buzz.
6.5
Score
Popularity
Activity
Freshness
