The New Revlon by Marchesa Nail Appliques are Delicately Ethereal
Farida Helmy — February 8, 2014 — Fashion
The genius Marchesa and Revlon partnership just launched the second and third installments of the Revlon by Marchesa nail appliques.
The first Revlon by Marchesa nail appliques were released in October and were a huge hit. And it looks like the second and third installments are just as stunning.
Featuring seven new beauty tools in three colors, the new second collection is all about delicate lace motifs inspired by the Marchesa runway. The third Red Carpet Collection pays homage to Marchesa’s favorite red carpet beauty looks.
“I think we chose a lace that we thought would actually work best in a print and would really reflect the ethereal quality of Marchesa. We did do the nails in a different motif, which were inspired by embroidery and embellishments,” says Marchesa designer Georgina Chapman.
The first Revlon by Marchesa nail appliques were released in October and were a huge hit. And it looks like the second and third installments are just as stunning.
Featuring seven new beauty tools in three colors, the new second collection is all about delicate lace motifs inspired by the Marchesa runway. The third Red Carpet Collection pays homage to Marchesa’s favorite red carpet beauty looks.
“I think we chose a lace that we thought would actually work best in a print and would really reflect the ethereal quality of Marchesa. We did do the nails in a different motif, which were inspired by embroidery and embellishments,” says Marchesa designer Georgina Chapman.
Trend Themes
1. Lace Motif Nail Art - The trend of delicate lace-inspired nail art designs is gaining popularity, offering new opportunities for nail salons and beauty brands to create intricate and ethereal designs.
2. Fashion-beauty Collaborations - The collaboration between Marchesa and Revlon signifies the trend of fashion and beauty brands partnering to create innovative and unique products, opening up opportunities for other brands to explore similar collaborations.
3. Runway-inspired Beauty Collections - The launch of Revlon by Marchesa nail appliques inspired by the Marchesa runway showcases a trend of creating beauty collections that draw inspiration from high-end fashion, presenting opportunities for other beauty brands to collaborate with fashion designers for exclusive collections.
Industry Implications
1. Nail Salons - The trend of lace motif nail art offers nail salons the chance to provide customers with unique and intricate designs that set them apart from other salons.
2. Beauty Brands - Fashion-beauty collaborations present opportunities for beauty brands to tap into new markets and expand their product offerings with limited edition collaborations.
3. Fashion Designers - Collaborating with beauty brands to create runway-inspired beauty collections allows fashion designers to diversify their brand and reach a wider audience.
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