New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
Ellen Smith — June 22, 2017 — Tech
References: baseballamerica & engadget
Sneaker company New Balance introduced the NB Power Hitter Challenge in collaboration with baseball training service Zepp, adding a level of gamification to the swing analytics service.
Zepp uses a smart swing sensor on the end of a traditional baseball bat to convert swing analytics into measurable data, that, when paired with a smartphone, helps users assess their baseball skills. Through the collaboration with New Balance, the app now allows for a digital competition to ensue between users. Users can now compete in swing challenges, earn achievements and track their progress on a leader board.
The company notes the fusion of new technology with real-world action encompass Zepp's vision for their future.“Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp -- along with New Balanc -- has to help elevate users’ performance.”
Zepp uses a smart swing sensor on the end of a traditional baseball bat to convert swing analytics into measurable data, that, when paired with a smartphone, helps users assess their baseball skills. Through the collaboration with New Balance, the app now allows for a digital competition to ensue between users. Users can now compete in swing challenges, earn achievements and track their progress on a leader board.
The company notes the fusion of new technology with real-world action encompass Zepp's vision for their future.“Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp -- along with New Balanc -- has to help elevate users’ performance.”
Trend Themes
1. Gamified Training Apps - The integration of gamification into training apps will attract more users and keep them engaged in their skill-building.
2. Swing Analytics - Smart sensors for swing analytics can allow for precise measurement of baseball skills and provide users with personalized feedback, leading to improved performance.
3. Digital Competitions - Adding digital competitions and leaderboards to training apps not only adds a layer of fun, but also motivates users to improve their skills and track their progress over time.
Industry Implications
1. Sporting Goods - Sporting goods companies can partner with training services to offer smart sensor technology and gamification features that bring added value to their products.
2. Mobile App Development - Companies specializing in mobile app development can capitalize on the trend of gamified training apps and incorporate innovative features that attract and retain users.
3. Fitness Technology - Fitness technology companies can expand their product offerings to include smart sensors and gamification features that cater to athletes and fitness enthusiasts alike.
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