Revlon Expression Experiment Engages Via Beauty Activities & Contests
Katherinev123 — July 10, 2012 — Fashion
References: apps.facebook & popsop
The global beauty brand Revlon has just launched a campaign called the Revlon Expression Experiment, a series of interactive beauty programs aimed at engaging and inspiring its female customers.
The Revlon Expression Experiment involves a Facebook app that allows users to complete a monthly beauty challenge, such as wearing bright and bold lipstick or painting nails a brazen hue, and then share photos of their completed beauty task with their online friends. The Facebook app also features video beauty tutorials and tips, in addition to videos featuring "real women" who have accomplished some of Revlon's beauty challenges.
In addition to North America, the campaign will be launched overseas, including Australia, China, India, and South Africa, and it also features Halle Berry, Olivia Wilde and Emma Stone as ambassadors of the campaign and brand.
The Revlon Expression Experiment involves a Facebook app that allows users to complete a monthly beauty challenge, such as wearing bright and bold lipstick or painting nails a brazen hue, and then share photos of their completed beauty task with their online friends. The Facebook app also features video beauty tutorials and tips, in addition to videos featuring "real women" who have accomplished some of Revlon's beauty challenges.
In addition to North America, the campaign will be launched overseas, including Australia, China, India, and South Africa, and it also features Halle Berry, Olivia Wilde and Emma Stone as ambassadors of the campaign and brand.
Trend Themes
1. Interactive Beauty Programs - Revlon's Expression Experiment engages customers through interactive beauty challenges on a Facebook app, showcasing the trend of immersive makeup experiences.
2. Social Media Influencer Partnerships - Collaborating with celebrity ambassadors Halle Berry, Olivia Wilde, and Emma Stone, Revlon taps into the trend of leveraging social media influencers for brand campaigns.
3. Global Expansion of Beauty Campaigns - Revlon is launching its Expression Experiment campaign in multiple countries, highlighting the trend of beauty brands expanding their reach internationally.
Industry Implications
1. Beauty Products and Cosmetics - The immersive beauty programs and partnerships in Revlon's Expression Experiment campaign offer opportunities for disruption and innovation in the beauty products and cosmetics industry.
2. Social Media and Digital Marketing - The use of a Facebook app and collaborations with social media influencers demonstrate the potential for disruptive innovation in the social media and digital marketing industry.
3. International Expansion and Branding - Revlon's global launch of the Expression Experiment campaign presents opportunities for disruptive innovation in the international expansion and branding industry.
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