The New Pizza Hut Box Features a Flick Football Field on Top
Katherine Pendrill — August 30, 2016 — Marketing
References: blog.pizzahut & chewboom
Following the release of the "world's first playable DJ pizza box," Pizza Hut has created another clever box design with a Flick Football Field on the top. The new box not only serves as an entertaining game for customers to enjoy while grabbing a slice, but it also offers a chance for pizza-lovers to win fun prizes.
The new Pizza Hut box is available with the purchase of any one of the chain's medium pizzas. The box itself features a playable Flick Football Field complete with extendable goal posts, tiny football triangles and a handy score card. Fans can then share videos of their favorite Flick Football moments on Twitter with the hashtag '#PizzaHutHut.' Pizza Hut will even select weekly winners based on challenges such as longest flick and most creative flick.
The promotional box ultimately gives customers a new way to interact with Pizza Hut beyond the chain's food.
The new Pizza Hut box is available with the purchase of any one of the chain's medium pizzas. The box itself features a playable Flick Football Field complete with extendable goal posts, tiny football triangles and a handy score card. Fans can then share videos of their favorite Flick Football moments on Twitter with the hashtag '#PizzaHutHut.' Pizza Hut will even select weekly winners based on challenges such as longest flick and most creative flick.
The promotional box ultimately gives customers a new way to interact with Pizza Hut beyond the chain's food.
Trend Themes
1. Gamification Packaging - Opportunity to create engaging packaging concepts, promoting a new way of consuming and interacting with products.
2. Interactive Promotions - Opportunity to leverage interactive promotions to create a more memorable brand experience, generate user-generated content and boost customer engagement.
3. Cross-promotion Partnerships - Opportunity to partner with brands from different industries to create unique cross-promotional campaigns that generate synergies and drive sales.
Industry Implications
1. Food and Beverage - Opportunity to create engaging and interactive packaging concepts and promotions that enhance customers' dining experiences and boost sales.
2. Entertainment - Opportunity to partner with food and beverage brands to create unique and engaging cross-promotions that offer a new way of consuming and interacting with products.
3. Marketing and Advertising - Opportunity to create innovative and disruptive packaging concepts and promotions that generate user-generated content, boost brand awareness, and enhance customer engagement.
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