The Donna Olivia Pizzeria Uses Playful Colors & Shapes to Sell Its Products
References: megalodesign.br & retaildesignblog.net
Megalodesign created the unique pizza boxes and branding concepts for the Donna Oliva Pizzeria. The entire brand is presented with bright colors of yellow, green and orange.
The logo itself is designed in the shape of an octagon, which is also the shape of one of its pizza boxes. The brand also makes use of the classic square and rectangular boxes too. Overall, the bright colors become an appealing marketing tactic that draws in consumers with the inviting hues.
Each box, menu and logo is made with the use of all three of the brand's colors. By overlaying each color in different shapes, it creates a cohesive and fluid identity. The pizzeria is a strictly delivery-based company that markets its product through vivid displays, which shows the power of color.
The logo itself is designed in the shape of an octagon, which is also the shape of one of its pizza boxes. The brand also makes use of the classic square and rectangular boxes too. Overall, the bright colors become an appealing marketing tactic that draws in consumers with the inviting hues.
Each box, menu and logo is made with the use of all three of the brand's colors. By overlaying each color in different shapes, it creates a cohesive and fluid identity. The pizzeria is a strictly delivery-based company that markets its product through vivid displays, which shows the power of color.
Trend Themes
1. Playful Branding - Opportunity for companies to utilize playful and unique branding tactics to attract customers.
2. Color Marketing - The use of vibrant and inviting colors as a marketing strategy that draws in consumers.
3. Creative Packaging - Innovative and creative packaging designs that provide a unique and memorable customer experience.
Industry Implications
1. Restaurant / Food Industry - Opportunity for restaurants to use creative and playful branding to differentiate their products in a crowded market.
2. Packaging Industry - Opportunity for packaging companies to offer creative and unique solutions that help brands stand out in the marketplace.
3. Marketing Industry - Opportunity for marketing agencies to offer creative and innovative branding and design solutions to clients in order to help them stand out in a crowded market.
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