Kallo's Chocolate-Flavored Rice Cakes Are Designed For Hungry Adults
Rahul Kalvapalle — August 19, 2016 — Lifestyle
Kallo, a brand of natural foods owned by Dutch organic food company Royal Wessanen, is unveiling a brand new range of chocolate-flavored rice cakes that are designed specifically to young professionals and grown-ups who are constantly on the go and need to be able to call upon a delicious and convenient snack that doesn't require them to compromise on their health.
These new miniature rice cakes are available in 21-gram servings and come in two different chocolate themes, namely dark chocolate and Belgian milk. Each unit guarantees absolute absence of any preservatives, artificial flavors and added colors whilst also being gluten-free.
The launch of this new rice cake product is part of a renaissance in the rice cake sector, with snack brands increasingly targeting busy adult snackers.
These new miniature rice cakes are available in 21-gram servings and come in two different chocolate themes, namely dark chocolate and Belgian milk. Each unit guarantees absolute absence of any preservatives, artificial flavors and added colors whilst also being gluten-free.
The launch of this new rice cake product is part of a renaissance in the rice cake sector, with snack brands increasingly targeting busy adult snackers.
Trend Themes
1. Chocolate-flavored Rice Cakes - Opportunity for innovative snack brands to cater to busy adult snackers with convenient and healthy chocolate-flavored rice cakes.
2. Gluten-free Snacks - Growing demand for gluten-free snacks presents an opportunity for companies to develop innovative and delicious rice cakes that cater to health-conscious consumers.
3. Convenient On-the-go Snacks - Disruptive innovation opportunity for snack brands to create convenient and portable rice cakes specifically designed for young professionals and busy individuals.
Industry Implications
1. Organic Food Industry - The organic food industry can capitalize on the trend of chocolate-flavored rice cakes by introducing organic and natural variants to cater to health-conscious consumers.
2. Snack Food Industry - Opportunity for snack food companies to tap into the growing market of adult snackers by offering a variety of flavorful and healthy rice cake options.
3. Gluten-free Food Industry - Disruptive innovation opportunity for the gluten-free food industry to expand their product offerings by introducing new and innovative gluten-free chocolate-flavored rice cakes.
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