'Raaft' Keeps Customers by Offering Alternative to Canceling
Michael Hemsworth — June 8, 2018 — Tech
It's no secret that retention is key for businesses, so 'Raaft' is positioned as a solution that will help to prevent customers from leaving by offering them a wide array of options to satisfy their needs or preferences.
The solution works by asking customers why they're leaving and providing them with a number of different alternatives to canceling rather than allowing them to immediately stop their subscription. This can be paired with incentives like exclusive discounts and much more that could help customers feel as though they should stick with the company rather than cancel.
'Raaft' comes as a modern approach to eCommerce that could help with retention, but also provides detailed feedback from the customers who are leaving to ensure you can change accordingly.
The solution works by asking customers why they're leaving and providing them with a number of different alternatives to canceling rather than allowing them to immediately stop their subscription. This can be paired with incentives like exclusive discounts and much more that could help customers feel as though they should stick with the company rather than cancel.
'Raaft' comes as a modern approach to eCommerce that could help with retention, but also provides detailed feedback from the customers who are leaving to ensure you can change accordingly.
Trend Themes
1. Customer Retention Solutions - Offering alternative options to canceling can help companies retain customers and prevent churn.
2. Personalized Incentives - Providing exclusive discounts and incentives can incentivize customers to continue with a company rather than cancel.
3. Feedback-driven Improvements - Using detailed feedback from leaving customers can help companies make necessary changes to improve customer satisfaction and retention.
Industry Implications
1. E-commerce - E-commerce businesses can utilize customer retention solutions like 'Raaft' to prevent churn and keep customers engaged.
2. Subscription Services - Subscription-based companies can implement personalized incentives and alternative options to reduce customer cancellations and increase retention rates.
3. Market Research and Feedback Analysis - Companies involved in market research and feedback analysis can leverage 'Raaft' to gather detailed feedback from leaving customers and make data-driven improvements.
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