eBay Offers Canadians 110% Discounts to Incentivise Shoppers
Abbey Smith — June 27, 2018 — Marketing
References: ebay
More than just a place to buy used items, eBay Canada is looking to engage the Canadian market by offering to beat competitor prices with local shopping discounts that offer 110% of the price difference. The offer runs through the month of July and comes as part of the online retailer's effort to expand into the Canadian market. This is just one of many initiatives launched within the past few years. To date, more than 3.5 million Canadian items have been added to the site with the result being a 10% increase in Canadian sellers over the past year.
To add further incentive for Canadian shoppers, eBay is also offering free shipping within Canada. With 88% of purchases on the site now falling into the 'Buy It Now' category, eBay has grown beyond it's bidding roots.
To add further incentive for Canadian shoppers, eBay is also offering free shipping within Canada. With 88% of purchases on the site now falling into the 'Buy It Now' category, eBay has grown beyond it's bidding roots.
Trend Themes
1. Local Shopping Discounts - Incentiving shoppers with discounts to shop locally could become a disruptive innovation opportunity.
2. Competitor Price Beating - Offering to beat competitor prices could be a disruptive innovation opportunity for retailers.
3. Buy It Now Dominance - Expanding from bidding to 'buy it now' offerings could be a disruptive innovation opportunity for auction sites.
Industry Implications
1. E-commerce - Offering discounts and competitive price beating could be a disruptive innovation opportunity for the E-commerce industry.
2. Retail - Incentivising local shopping could be a disruptive innovation opportunity for the retail industry.
3. Auction - Expanding beyond auctions into Buy It Now offerings could be a disruptive innovation opportunity for the auction industry.
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