'Negotiabl' Lets Shoppers Barter Directly with Merchants
Michael Hemsworth — April 25, 2018 — Business
There are a large number of eCommerce sales that are lost by shoppers simply abandoning their cart after they have filled it due to concerns about price and other factors, so 'Negotiabl' has been developed to help alleviate this occurrence.
The platform works by detecting when users are likely to exit and starting a live negotiation with them if they appear to be on the fence about their purchase. This helps to start a dialogue rather than simply allowing customers to leave to keep the focus on making sales and keeping shoppers happy.
The 'Negotiabl' platform also features a smart up-sell functionality that can be delivered to shoppers via Facebook Messenger to keep them connected to your business.
The platform works by detecting when users are likely to exit and starting a live negotiation with them if they appear to be on the fence about their purchase. This helps to start a dialogue rather than simply allowing customers to leave to keep the focus on making sales and keeping shoppers happy.
The 'Negotiabl' platform also features a smart up-sell functionality that can be delivered to shoppers via Facebook Messenger to keep them connected to your business.
Trend Themes
1. Live Negotiation - Opportunity for eCommerce platforms to implement live negotiation features to reduce cart abandonment and increase sales.
2. Dialogue Marketing - Opportunity for businesses to engage in direct conversations with customers to address concerns and improve customer satisfaction.
3. Smart Upselling - Opportunity for eCommerce platforms to utilize smart up-sell functionality to boost customer engagement and retention.
Industry Implications
1. Ecommerce - eCommerce platforms can integrate live negotiation features and dialogue marketing strategies to enhance customer experience and increase conversions.
2. Retail - Retailers can adopt live negotiation platforms to facilitate direct engagement with shoppers and improve sales.
3. Digital Marketing - Digital marketing professionals can leverage smart up-selling techniques like Facebook Messenger to enhance customer connections and drive sales.
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