Wine used to be very serious business, with packaging and nomenclature that was elegant and very highbrow. Thankfully, as the market for wine expanded, so too did the industry and its view on marketing and promotion. Many of today's newer wineries (and even some of the more established ones) are embracing witty wine labels as a way to express their vintage's unique personality.
Some of these witty wine labels are creative enough to persuade you to buy a bottle based on its packaging alone. From braille wine bottles to crossword puzzles on labels, see some incredible examples of this innovation above.
28 Witty Wine Labels

28
Innovative Wine Bottles by Voga Italia

27
Wacky Wine Labels
10 Bizarre Brands You Won't Forget

26
Paper Cup Wine Labels
Vinho Verde
25
Rockstar Vino
Celebrity Cellars Wines Introduce Star Tribute Packaging
24
Braille Wine Bottle
23
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
22
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
21
Alcoholic Juice Boxes
Sustainable Single Serving Libations from Akesson Vin Wine
20
Color-Coded Wines
94wines Uses Numbers and Colors for Customer Personalization
19
Funny Face Vino
BYO Wine Bottles Allow the Buyer to Create Their own Wine Bottle Design
18
Wine Bottle Greetings
Toast-Its Greetings are Cards that Act Like Wine Labels
17
Wine in a Paint Can
Paradocx
16
Zombie Wine
'Return Of The Living Red' Comes With Fold-Out of Zombie Anatomy Sketches
15
Tattoo Themed Wine
Christian Audigier's Ed Hardy Branding Hits the Bottle
14
Interactive Wine Labels
Word Searches on Bottles of Puzzle Time Wines
13
Whimsical Wines
Archer & Vine's Food Specific Wines Aim for the Perfect Pairing
12
Family Tree Libations
The Gut Oggau Estate Wines Are a Family Affair
11
Geektastic Alcohol
Gamer Wine Makes Wine Tastings Much Nerdier
10
Eco-Friendly Libations
Sustainable, Organic Yellow+Blue Wines
9
Sushi-Loving Liquor
The Award Winning Maru Wine from V&S
8
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
7
Fine Dining Trends
Wine That Loves Makes Food Pairing Easy
6
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
5
Wine for Dogs
Dog Lovers Wine Collection
4
Wine from Trees
Sav's 'Birch Sap' Sparkling Wine is Extremely Intree-guing
3
Marsupial Spirits
Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing
2
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
1
Legion Produced Alcohol
French Legion Goes Into The Wine Business
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Limited-Edition Winery Luggage Ranges
The Silver Oak Wines x Paravel Aviator Trunk is Demure
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
French Show-Themed Wines
Lillet Teams Up with 'Emily in Paris' for Limited Edition Bottles.
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Painterly AI Sommeliers
Moët Hennessy Wine Estates' Divine Provides Expert Wine Suggestions
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Astrology-Inspired Wines
Sun Moon Rising Blends the Art of Astrology with Winemaking
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Boxed Low-ABV Wines
Bota Box Breeze Features Full-Flavored Wines and Convenient Packaging
Courtside Wine Kits
Vinebox's Courtside Tasting Box Shares Tennis and Pickleball Editions
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Custom Designed Wine Boxes
The Prisoner Red Blend Wine Features a Gift Box with Artistic Elements
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Premium Cheese Wine Pairings
Cracker Barrel Elevates Summer Wine and Cheese Pairings
Accessible French Sparkling Wines
Freixenet Brut Royal and Rosé Royal are Elegantly Packaged
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Canned Low-Sugar Rosé Wines
ThinK Wine Sparkling Rosé Comes in 200ml Cans for the Perfect Pour
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Australian Boxed Cask Wine
Hey Tomorrow is an Eco-Friendly Boxed Wine That's Fresh for 28 Days
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Mid-Strength Wines
19 Crimes' Mid-Strength Red & Chardonnay Appeal to Millennials & Gen Z
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
AI-Powered Wine Finders
Marks and Spencer Introduces an AI Tool That Helps Customers Choose Wine
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Rebellious Valentine's Day Wines
19 Crimes Valentine's Bottles are Limited-Edition
Web3 Wine Marketplaces
GrtWines is a Digital Platform for Next-Generation Fine Wine Collectors
English Canned Wines
The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes
Premium Cooking Wines
Yo Mama's Free-From Cooking Wines Elevate Homemade Meals
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
French Vineyard-Inspired Bags
Maison Marrain Debuts Wine-Friendly Luxe Handbags
Chocolate-Paired Wine Kits
Vinebox's February Box Explores Chocolate and Wine Pairings
Sustainability-Inspired Wine Brands
The Dreaming Tree Wines Relaunches Its Portfolio
Sustainably Packaged White Wines
Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Health-Conscious Bubbly Wines
FitVine Debuts the FitVine Bubbly Rosé Wine with a Functional Bottle
Stake-Paired Wine Launches
Omaha Steaks Joins Forces with Laithwaites Wine
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Spanish Culture Wine Ranges
Tapabrava Wine Pays Homage to the Past and Present
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Seasonal Wine Tasting Experiences
Clif Family Winery Celebrates Its 20th Anniversary
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Refreshing Light-in-Alcohol Wines
Kim Crawford Highlights Two Full-Flavored Wines for the Holidays
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Wine-Inspired Weekend Sweepstakes
WSJ Wine Welcomes Wet February with an Exciting Contest
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
Milestone Anniversary-Celebrating Wines
Barton & Guestier Debuts Côtes Du Rhône Les Galets
Low-Cost Private Label Wines
The ALDI California Heritage Collection Wines are Less Than $5 Each
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Zero Sugar Wine Ranges
Lifevine Wines Introduces Its Zero Sugar Wine Collection
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Curated Dad-Specific Wine Boxes
MYSA Natural Wine Offered the Dad's Grill & Chill Wine Pack
Wine-Paired Chocolate Gifts
The In Good Taste Wine + Chocolate Gift Set is Packed with Treats
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
Sustainable Private Label Wines
Bee Lightly Wines are Launching Exclusively at Albertsons
Comprehensive Subscription-Based Wine Platform
Wine Folly Has Introduced Wine Folly+
Dealcoholized Wine Pairings
Moderato's Cuvée Révolutionnaire is Made with True2Aroma Technology
Sophisticated Handcrafted Wine Lines
Wild Roots Expands Its Line of Offerings with New Wines
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Celebratory Wine Rebates
Stella Rosa Wines is Marking a Birthday with a Mail-In Rebate Program
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Holiday Wine Tins
Santa Margherita Debuted a Line of Limited-Edition Holiday Tins
Non-Alcoholic Wine Sets
The NA Set by Just Enough Wines Shares a Sampling of Alternatives
Single-Serve Brunch Wines
Vinebox's Brunch Tasting Box Pairs Reds, Whites and Rosé with Dishes
Regional Italian Wine Kits
Vinebox's Ciao Bella Shares a Journey of Italy's Celebrated Vinyards