Wine used to be very serious business, with packaging and nomenclature that was elegant and very highbrow. Thankfully, as the market for wine expanded, so too did the industry and its view on marketing and promotion. Many of today's newer wineries (and even some of the more established ones) are embracing witty wine labels as a way to express their vintage's unique personality.
Some of these witty wine labels are creative enough to persuade you to buy a bottle based on its packaging alone. From braille wine bottles to crossword puzzles on labels, see some incredible examples of this innovation above.
28 Witty Wine Labels
28
Innovative Wine Bottles by Voga Italia
27
Wacky Wine Labels
10 Bizarre Brands You Won't Forget
26
Paper Cup Wine Labels
Vinho Verde
25
Rockstar Vino
Celebrity Cellars Wines Introduce Star Tribute Packaging
24
Braille Wine Bottle
23
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
22
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
21
Alcoholic Juice Boxes
Sustainable Single Serving Libations from Akesson Vin Wine
20
Color-Coded Wines
94wines Uses Numbers and Colors for Customer Personalization
19
Funny Face Vino
BYO Wine Bottles Allow the Buyer to Create Their own Wine Bottle Design
18
Wine Bottle Greetings
Toast-Its Greetings are Cards that Act Like Wine Labels
17
Wine in a Paint Can
Paradocx
16
Zombie Wine
'Return Of The Living Red' Comes With Fold-Out of Zombie Anatomy Sketches
15
Tattoo Themed Wine
Christian Audigier's Ed Hardy Branding Hits the Bottle
14
Interactive Wine Labels
Word Searches on Bottles of Puzzle Time Wines
13
Whimsical Wines
Archer & Vine's Food Specific Wines Aim for the Perfect Pairing
12
Family Tree Libations
The Gut Oggau Estate Wines Are a Family Affair
11
Geektastic Alcohol
Gamer Wine Makes Wine Tastings Much Nerdier
10
Eco-Friendly Libations
Sustainable, Organic Yellow+Blue Wines
9
Sushi-Loving Liquor
The Award Winning Maru Wine from V&S
8
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
7
Fine Dining Trends
Wine That Loves Makes Food Pairing Easy
6
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
5
Wine for Dogs
Dog Lovers Wine Collection
4
Wine from Trees
Sav's 'Birch Sap' Sparkling Wine is Extremely Intree-guing
3
Marsupial Spirits
Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing
2
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
1
Legion Produced Alcohol
French Legion Goes Into The Wine Business
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Work-Friendly Beers
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Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Award-Wining Non-Alcoholic Wines
Giesen's Line of 0% Wines Boasts Guilt-Free Drinking Alternatives
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
French Show-Themed Wines
Lillet Teams Up with 'Emily in Paris' for Limited Edition Bottles.
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
AI-Blended Wines
von Stiehl Winery is Using Artificial Intelligence to Blend Innovative Wines
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Painterly AI Sommeliers
Moët Hennessy Wine Estates' Divine Provides Expert Wine Suggestions
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Astrology-Inspired Wines
Sun Moon Rising Blends the Art of Astrology with Winemaking
Courtside Wine Kits
Vinebox's Courtside Tasting Box Shares Tennis and Pickleball Editions
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Premium Cheese Wine Pairings
Cracker Barrel Elevates Summer Wine and Cheese Pairings
Accessible French Sparkling Wines
Freixenet Brut Royal and Rosé Royal are Elegantly Packaged
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Canned Low-Sugar Rosé Wines
ThinK Wine Sparkling Rosé Comes in 200ml Cans for the Perfect Pour
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Australian Boxed Cask Wine
Hey Tomorrow is an Eco-Friendly Boxed Wine That's Fresh for 28 Days
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Mid-Strength Wines
19 Crimes' Mid-Strength Red & Chardonnay Appeal to Millennials & Gen Z
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Web3 Wine Marketplaces
GrtWines is a Digital Platform for Next-Generation Fine Wine Collectors
English Canned Wines
The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Low-Calorie Dealcoholized Wines
OJOY's Sparkling Blanc Has 90% Fewer Calories Than Ordinary Wine
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Sustainability-Inspired Wine Brands
The Dreaming Tree Wines Relaunches Its Portfolio
Sustainably Packaged White Wines
Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Spanish Culture Wine Ranges
Tapabrava Wine Pays Homage to the Past and Present
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
Low-Cost Private Label Wines
The ALDI California Heritage Collection Wines are Less Than $5 Each
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
RTD Airline Wine Offerings
United Airlines Expands its Economy Wines and Debuts a New Rosé
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Zero Sugar Wine Ranges
Lifevine Wines Introduces Its Zero Sugar Wine Collection
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Curated Dad-Specific Wine Boxes
MYSA Natural Wine Offered the Dad's Grill & Chill Wine Pack
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Sustainable Private Label Wines
Bee Lightly Wines are Launching Exclusively at Albertsons
Dealcoholized Wine Pairings
Moderato's Cuvée Révolutionnaire is Made with True2Aroma Technology
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Sophisticated Handcrafted Wine Lines
Wild Roots Expands Its Line of Offerings with New Wines
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Celebratory Wine Rebates
Stella Rosa Wines is Marking a Birthday with a Mail-In Rebate Program
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Unconventional Non-Alcoholic White Wines
Surely Debuts Blanc a Unique Addition to Its Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Single-Serve Brunch Wines
Vinebox's Brunch Tasting Box Pairs Reds, Whites and Rosé with Dishes
Regional Italian Wine Kits
Vinebox's Ciao Bella Shares a Journey of Italy's Celebrated Vinyards
Randomly Generated Wisdom Websites
Bottled Wisdom Helps Users with Motivational Quotes
Community-Building Wine Platforms
Curious Vines Debuts a Support Platform for Uniting Wine-Makers
Purpose-Driven Winery Programs
ONEHOPE's Bottles for Better Program Will Help Fund a New School