Marks and Spencer Introduces an AI Tool That Helps Customers Choose Wine
References: marksandspencer & retailtechinnovationhub
M&S customers are now able to utilize a new Wine Finder tool powered by artificial intelligence to help them find the right bottle for their unique preferences. The exceptional service, available across more than 500 stores, will allow customers to benefit from tailored wine recommendations that are available in their chosen store. Incorporating technology from the M&S Food digital catalogue, this tool also enables consumers to see the stock of their local stores helping them plan and create shopping lists based on product availability.
“We know Wine can be a difficult category to shop and it’s important that we find new ways to support our customers when shopping our incredible range in store. By utilising AI, the Wine Finder tool helps encourage customers to try different regions, grapes and bottles they’ve not considered before. By suggesting wines to try, we’ll help customers make decisions in stores and hopefully find some new favourites," said Caroline Thompson-Hill, Head of Beers, Wines, and Spirits.
Image Credit: Sorbis
“We know Wine can be a difficult category to shop and it’s important that we find new ways to support our customers when shopping our incredible range in store. By utilising AI, the Wine Finder tool helps encourage customers to try different regions, grapes and bottles they’ve not considered before. By suggesting wines to try, we’ll help customers make decisions in stores and hopefully find some new favourites," said Caroline Thompson-Hill, Head of Beers, Wines, and Spirits.
Image Credit: Sorbis
Trend Themes
1. AI-enhanced Retail Experiences - The integration of AI in retail settings offers a personalized shopping journey, tailoring product recommendations to individual customer preferences.
2. Digital Inventory Management - Leveraging digital tools for real-time inventory updates enables consumers to make informed decisions based on actual stock availability.
3. Cross-platform Shopping Solutions - Innovative platforms that blend in-store and online experiences streamline the purchasing process, enhancing consumer convenience and satisfaction.
4. Personalized Customer Engagement - Utilizing AI for personalized recommendations revolutionizes customer interaction, fostering brand loyalty through tailored in-store experiences.
Industry Implications
1. Retail Technology - The retail sector stands to transform significantly with smart AI tools that enhance customer engagement and improve sales efficiency.
2. E-commerce Innovation - E-commerce platforms adopting AI solutions can offer more tailored and adaptive shopping experiences, bridging gaps between online and offline shopping.
3. Wine and Spirits - The wine industry can benefit from AI-powered recommendations, helping consumers navigate complex product selections, ultimately improving customer satisfaction.
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