Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing
Brian G Randles — December 3, 2009 — Marketing
References: yomiuri.co.jp & inventorspot
You would never think businesses would jump at the chance to put a kangaroo on the label of their product, but who can say no to free publicity?
With all of the unexpected kangaroo sightings in Japan, local liquor stores are repackaging their same old rice wine with a kangaroo label. Part of the profits are going towards a kangaroo sanctuary in the Osaki City area, where most of the unusual sightings have been. Check out more on the Kangaroo Liquor and the full story behind the displaced animals at the links below.
With all of the unexpected kangaroo sightings in Japan, local liquor stores are repackaging their same old rice wine with a kangaroo label. Part of the profits are going towards a kangaroo sanctuary in the Osaki City area, where most of the unusual sightings have been. Check out more on the Kangaroo Liquor and the full story behind the displaced animals at the links below.
Trend Themes
1. Animal Marketing - Businesses are using unexpected animal sightings as a marketing opportunity.
2. Cause-related Profit - Part of the profits from the kangaroo-labeled products are going towards a kangaroo sanctuary, creating a cause-related profit model.
3. Exotic Localization - Exotic animal sightings in unexpected locations are becoming an opportunity for local businesses to localize their products with unique branding and marketing.
Industry Implications
1. Alcohol and Beverage - Local liquor stores are repackaging their rice wine with a kangaroo label, creating a unique branding opportunity in the alcohol and beverage industry.
2. Tourism - The unexpected kangaroo sightings could lead to increased tourism in the Osaki City area, as people come to see the displaced animals and support the sanctuary.
3. Animal Welfare - The kangaroo sanctuary and cause-related profit model are creating opportunities for businesses to tap into the growing consumer demand for animal welfare and ethical business practices.
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