Archer & Vine's Food Specific Wines Aim for the Perfect Pairing
Marissa Liu — October 9, 2009 — Lifestyle
References: mdfolio & thedieline
British graphic designer Matt Davey created simple, chic and playful bottles for Archer & Vine’s food specific wines. The line consists of four British wines (two reds, a white and a rosé).
The food-specific wines all have snappy names like “The Battered Fish,” a rosé blended to complement a meal of fish and chips; “The Laying Hen” is a white wine made from Savognin grapes to accompany a delicious roast chicken, while “The Sizzling Toad” is a zinfandel specifically made for Toad in the Hole (sausages in Yorkshire pudding batter served with gravy). Even cottage and shepherd's pie get a wine pairing with “The Lost Sheep,” a blended red wine.
The food-specific wines all have snappy names like “The Battered Fish,” a rosé blended to complement a meal of fish and chips; “The Laying Hen” is a white wine made from Savognin grapes to accompany a delicious roast chicken, while “The Sizzling Toad” is a zinfandel specifically made for Toad in the Hole (sausages in Yorkshire pudding batter served with gravy). Even cottage and shepherd's pie get a wine pairing with “The Lost Sheep,” a blended red wine.
Trend Themes
1. Food-specific Wines - Opportunity for wineries to create food-specific wines to offer a complete dining experience and differentiate from traditional wine offerings.
2. Creative Bottle Design - Design firms can elevate brand value of wines through creative and playful bottle designs targeted towards younger audiences.
3. Hyper-targeted Marketing - Wineries can utilize hyper-targeted marketing strategies to reach specific food and wine pairing audiences.
Industry Implications
1. Wine & Beverage - Wineries can leverage food-specific wines to present a unique and differentiated offering for consumers.
2. Design - Design firms can expand their services to include bottle design for wineries targeting younger and creative audiences.
3. Marketing - Marketing firms can utilize data-driven marketing strategies to promote hyper-targeted wine and food pairing offers for consumers.
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