This collection of water bottle branding strategies are refreshingly unique against a backdrop of other, harsher items on the market today. Water is no longer simply a resource necessary for survival, but rather a commodity that is readily sold and traded around the world. As such, many companies take bold moves with packaging to help guide consumers towards a product that is otherwise completely uniform across the manufactured market.
What's important to note is the high level of purity that each one of these labels and branding techniques adopt, as the concept of crystal clear H2O is the only real benefit that companies can boast about. Light and royal blue shades are interchanged readily against the clear background to help prove that you're looking at the best choice.
12 Water Bottle Branding Techniques
12
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
11
Test Tube Water Bottles
O Water Has a Unique Bottle Shape
10
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
9
Slim Silhouette Flasks
H2 Water Bottle Packaging Embodies a Graceful Figure for Efficient Shipping
8
Nationalist Water Bottles
The Timo Thurner Packaging for Aqua Monaco is German
7
Simply Sweet Beverage Branding
De l’Aubier Packaging Presents the Delicious Purity of its Co
6
Graphic Water Vessels
Kor Releases BPA-Free 'Thirst for Giving' Bottles in Fun Designs
5
Glass H2O Containers
These Facet Face Water Bottles Urge People to Return to the Tap
4
Turbine-Topped Bottles
Activate Vitamin Water Packaging Embodies the Vitality of the Beverage
3
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
2
Political Aqua Bottles
The Republican National Committee 'Nobama' Water Shows Liquid Campaigning
1
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
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Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Shifting Hydration Cup Concepts
The Conceptual Tilting Water Cup Encourages Regular Sipping
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Squeezable Dropper Bottles
HCP Packaging's Twist Tottle Enables One-Handed Dispensing
Personal Water-Ionizing Bottles
The Piurify HydroGenator Bottle Infuses Water with Hydrogen
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Next-Gen Hydration Bottles
air up's Award-Winning Gen2 PAB "Flavors" Water with Aromatic Pods
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Portable Hydrogen Water Generators
All-In Nutritionals Has Launched the Hydro Bottle +
Space-Saving Hydration Solutions
Memobottle's Flat Water Bottles Revolutionize On-the-Go Drinking
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Low-Cost Water Purifiers
The Conceptual 'Edrop' Water Purifier Fits onto Any Bottle
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Limited-Edition Glass Water Bottles
evian Dropped Fountain of Youth Bottles with Pharrell Williams
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Light-Blocking Packaging Sleeves
Brook + Whittle's Patented GreenLabel BlockOut is Recyclable
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Recycled Chlorophyll Water Bottles
Chlorophyll Water Launched 100% rPET Bottles
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
Flavored Canned Cocktails
Bluebird Hardwater Expands Its Lineup with New Flavorful Offerings
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Bladder-Equipped Hydration Shirts
Vessel Althetics Debuts the Innovative 'Hydroshirt' for Runners
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sparkling Coconut Waters
Strange Water Makes Still and Sparkling Coconut Water
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Aluminum-Bottled Sparkling Waters
Flow Beverage Corp. Debuts the Flow Sparkling Water in 4 Flavors
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Paint Brand Marker Shades
PANTONE Joins Royal Talens on a New Capsule of Colorful Markers
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Double-Filtered Drinking Water
FloeWater Shares a Taste of Next-Gen Filtration Technology
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Ultralight Premium Whiskey Bottles
Johnnie Walker Blue Label Ultra is Limited to 888 Bottles
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Hybrid Beauty Bottle-Tubes
Asquan Group's Oval Collection Tottles are Shaped Like River Stones
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Sophisticated Drinking Vessels
The b, halfmoon Eau Carafe is Elegantly Curved for Comfort
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Child-Focused Bottled Waters
Perfectly Clear Dino Water Has Vitamins and a Sugar-Free Flavor
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Sustainable Polypropylene Bottles
Abel & Cole Debuts a Refillable Milk Bottle for UK Customers
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Nitrogen-Dosed Drink Packaging
The Sidel StarLite-R Nitro Bottle is Made with 100% rPET
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Scented Hydration Stickers
Sniff 'n' Sip are Aroma-Infused Stickers That Enhance Plain Water
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Chic Water Bottle Bags
WanderFull is a Stylish Hydro-Bag for the Consumer on the Go
Aluminum Refill Bottles
SunKiss Products Packages its Products in 'Forever' Aluminum Bottles
Hydration Tracking Tools
Water Watch Simplifies Tracking Daily Water Intake with Bottle Units
Advanced Molecular-Recycling Bottles
Air up and Eastman Launch a Drinking Bottle with Tritan Renew
Citrus-Powered Hydration Drinks
Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Hand-Painted EVOO Bottles
Lopes Antico Frantoio Boasts Hand-Painted Ceramic Organic EVOOs
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Everyday Hydration Solutions
Simple Modern Unveils the Trevi Hydration Brand and New Powders
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Portable Metallic Flat Bottles
memobottle Introduces the Limited Elements Collection
Aluminum Gin Bottles
Hyke is Introducing a New Aluminum Bottle Collaboration with Vetroplas
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Ocean Plastic-Made Bottles
Cheddar Spring Water Supplies its Ocean Plastic Bottles to NEO WTR