Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Laura McQuarrie — October 11, 2023 — Eco
References: kindredblack & byrdie
Slow beauty brand Kindred Black newly launched its Slow Beauty Refill Program, which makes it possible for consumers to replenish their favorite products without needing to acquire multiple versions of the brand's beautiful signature blown-glass bottles. These heirloom-quality glass bottles are artful pieces that are made to last, and be refilled time and time again as needed with the contents of an easily and infinitely recyclable aluminum bottle from the brand.
As the slow beauty brand says, the collection is about 75% refillable. Some of the brand's small or intricate bottles are impractical to fill at home, such as lip pots and salves, which are poured warm as liquid and harden as they cool. With the creation of its refill program, Kindred Black is developing solutions to support its expansion.
As the slow beauty brand says, the collection is about 75% refillable. Some of the brand's small or intricate bottles are impractical to fill at home, such as lip pots and salves, which are poured warm as liquid and harden as they cool. With the creation of its refill program, Kindred Black is developing solutions to support its expansion.
Trend Themes
1. Refillable Packaging - Kindred Black's Slow Beauty Refill Program allows consumers to replenish their products without acquiring multiple glass bottles, presenting an opportunity for brands to invest in refillable packaging solutions.
2. Sustainable Beauty - Kindred Black's focus on refillable glass bottles and infinitely recyclable aluminum bottles highlights the opportunity for brands to embrace sustainable packaging options in the beauty industry.
3. Artful Sustainability - Through its signature blown-glass bottles and refill program, Kindred Black showcases the potential for brands to combine artistry and sustainability, creating unique and eco-friendly packaging designs.
Industry Implications
1. Beauty - Kindred Black's Slow Beauty Refill Program introduces new opportunities for sustainable packaging in the beauty industry, encouraging other brands to consider refill programs for their products.
2. Consumer Goods - The concept of refillable packaging, as demonstrated by Kindred Black, presents disruptive opportunities for other consumer goods industries seeking to reduce waste and promote sustainability.
3. Sustainable Design - Kindred Black's approach to packaging and refill programs showcases the potential for sustainable design practices across various industries, including fashion, home decor, and personal care products.
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