Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
Amelia Roblin — February 9, 2012 — Eco
References: faucetface & notcot.org
Selfishly speaking, there are many reasons why drinking from the tap is the favorable option over purchasing filtered H2O in plastic water bottles. Faucet Face's campaign begins by appealing to those of a thrifty nature while strongly presenting the perks of a healthier planet and plenty of human beneficiaries.
The company sells three products, of which the most obvious value is found in the reusable glass bottles. Each has been playfully labeled with either "Hose Water," "Tap is Terrific" or "Hummingbird Water." Delightful illustrations and typography by Ray Fenwick, Seb Lester and Anneka Tran celebrate the quality of American infrastructural springs.
The goal is to get people to buy and refill Faucet Face canteens to reduce plastic waste. A portion of the profits for these flasks even goes towards the manufacturing of BioSand Filters for rural India, equating to roughly 100 liters of donated potable water for each bottle sold.
The company sells three products, of which the most obvious value is found in the reusable glass bottles. Each has been playfully labeled with either "Hose Water," "Tap is Terrific" or "Hummingbird Water." Delightful illustrations and typography by Ray Fenwick, Seb Lester and Anneka Tran celebrate the quality of American infrastructural springs.
The goal is to get people to buy and refill Faucet Face canteens to reduce plastic waste. A portion of the profits for these flasks even goes towards the manufacturing of BioSand Filters for rural India, equating to roughly 100 liters of donated potable water for each bottle sold.
Trend Themes
1. Reusable Bottle Movement - Expanding the use of reusable glass bottles to reduce plastic waste and promote sustainability.
2. Tap Water Advocacy - Encouraging the consumption of tap water as a healthier and more eco-friendly alternative to bottled water.
3. Social Impact Initiatives - Implementing business practices that contribute to social causes and provide access to clean drinking water in disadvantaged areas.
Industry Implications
1. Beverage Packaging - Exploring innovative packaging solutions that prioritize sustainability and reusable materials.
2. Water Filtration Systems - Developing advanced filtration systems that enhance the quality and taste of tap water, promoting tap water consumption.
3. Social Entrepreneurship - Creating business models that combine profit with social impact, such as donating potable water to rural communities with each product sold.
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