Activate Vitamin Water Packaging Embodies the Vitality of the Beverage
Amelia Roblin — May 27, 2012 — Lifestyle
References: pearlfisher & thedieline
Activate Vitamin Water packaging accomplishes what most bottled products does not. It communicates a sense of freshness, thanks to the incorporation of a clever twistable cap. Only upon turning the lid of these beverages does the enriched H2O become mixed with A, B5, B12, and C vitamins.
The Pearlfisher studio has managed to create a unique visual identity for this delicious drink that works with a process of consumer-initiated ingredient mixing. With research showing that the best benefits come immediately after the combination of the contents, the team ended up with a special release top, emphasized by a bold color that corresponds to the fruity flavor of the drink. Activate Vitamin Water packaging is further set apart from its competitors with a vivid and fluid label.
The Pearlfisher studio has managed to create a unique visual identity for this delicious drink that works with a process of consumer-initiated ingredient mixing. With research showing that the best benefits come immediately after the combination of the contents, the team ended up with a special release top, emphasized by a bold color that corresponds to the fruity flavor of the drink. Activate Vitamin Water packaging is further set apart from its competitors with a vivid and fluid label.
Trend Themes
1. Consumer-initiated Ingredient Mixing - The concept of consumer-initiated ingredient mixing creates an opportunity for innovative product packaging and customization.
2. Interactive Packaging - Interactive packaging, such as the twistable cap in Activate Vitamin Water, provides a unique user experience and enhances brand engagement.
3. Enhanced Nutritional Products - The incorporation of essential vitamins and nutrients in beverage packaging presents disruptive innovation opportunities for the health and wellness industry.
Industry Implications
1. Beverage Packaging - The unique packaging design of Activate Vitamin Water showcases the potential for disruptive innovation in the beverage packaging industry.
2. Food and Beverage - Interactive packaging and consumer-initiated ingredient mixing concepts can revolutionize the food and beverage industry, providing enhanced consumer experiences.
3. Health and Wellness - Enhanced nutritional products, like Activate Vitamin Water, create disruptive innovation opportunities within the health and wellness industry, appealing to health-conscious consumers.
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