These virtually stimulated retail concepts employ the use of technology as a bold and intelligent marketing strategy. Rejecting traditional marketing schemes, the examples turn the act of shopping into an experience that a consumer will remember.
In our tech-obsessed society, traditional retail concepts remain effective but are failing to create a memorable experience for consumers. Whether selling high fashion clothing or the latest in high-powered tech accessories, these virtually stimulated retail concepts mark the wave of the future.
Virtual shop assistants, augmented reality retail shops and robotic shopping concepts are replacing traditional shop keeper and consumer interactions with virtual ones. In these instances, the human retail employee is replaced by a virtual robot or computer program that resembles the interface of our generation’s beloved mobile devices.
26 Examples of Virtually Stimulated Retail

26
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients

25
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
24
3D Body Scanning Pods
The 'mPort' is a Body Scanner That Helps Users Find the Right-sized Clothes
23
Robotic Coffee Shops
The Briggo Coffee Haus Boasts Warmth and Delicious Hot Beverages
22
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
21
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
20
Virtual Dressing Room Apps
The 'Swivel Selfie' Made Its Debut at CES 2016
19
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
18
Virtual Furniture Retail
Vizera Labs Uses Augmented Reality to Sell Furniture to Consumers
17
Virtual Window Shopping Apps
The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
16
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
15
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
14
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
13
Interactive Pop-Up Athletics Stores
The NikeFree Store Creates Neon Displays Based on Movement
12
Simulated Shop Assistants
Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
11
High-Tech Pop-Up Shops
The Campus Party Europe YrStore Promotes This Technology Festival
10
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
9
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
8
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
7
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
6
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
5
Augmented Reality Shopping
The 'Augment' Application Allows You to Try Out Purchases Digitally
4
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
3
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
2
Augmented Reality Retail Shops
The Imagine Shop Takes Retail Shopping for Watches & Yachts Online
1
Virtual Shopping Assisants
The Facebook Want Button Temporarily Satisfies Your Consumerist Needs
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AI-Assisted Aisles
The Cantaloupe Smart Aisle Supports Frictionless Retail Experiences
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
AI Retail Assortment Tools
dunnhumby Assortment Uses Advanced AI to Enhance Customer Experiences
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Autonomous Micro Markets
Micromart Features Digital Price Tags & AI Product Recognition Sensors
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Informed AI Storefront Assistants
Bosch Worked with Zoovu to Assist its Online Customers
Wearable AI Retail Assistants
Augmodo Unveils a New Pilot Affecting Four Warehouse Locations
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Cost-Conscious Cashierless Microstores
Fainders.AI Launched a Prefab MicroStore Within a Gym
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
AI Retail Cobots
Badger Technologies' Digital Teammate Works Alongside Employees
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
GenAI Retail Chatbots
Target's Store Companion Supports Team Members
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Automated AI Shopping Assistants
Visa Intelligent Commerce Supports Shoppers with the Power of AI
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Record-Breaking Autonomous Supermarkets
Sensei Debuted a Groundbreaking Supermarket at NRF 2025
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
AI Facial Treatment Visualizers
The Skincare Pro Aesthetic Simulator Visualizes Procedures
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
AI-Generated Retail Music
M-Cube's M-Lab Uses AI to Adapt In-Store Music to Customer Preferences
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
AI-Powered Online Shopping Assistants
Firework Has Unveiled AVA, an AI-Powered Virtual Assistant
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
AI-Powered Retail Solutions
SymphonyAI is Carrefour Italy's Newest Retail Technology
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Generative AI-Powered Retail Platforms
UST Has Introduced the UST Retail GenAI Platform
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
AI-Powered Retail Assistants
Walmart Launches the Wally Generative AI Assistant
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Generative AI Shopping Assistants
SoftServe Debuts a New Gen AI Retail Shopping Assistant
AI-Powered Recruitment Systems
eVirtualAssistants Helps to Streamline the Hiring Process
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
GenAI Planogram Tools
Optimum Retailing Launched Realgram AI at NRF 2025
AI Virtual Staging
Real Estate Agents Can Effortlessly Enhance Listings with Virtual Furnishings
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Interactive AI Product Demos
DemoDazzle Creates AI Interactive Demos with Human-Like Avatars
Autonomous Retail Solutions
Simbe Robotics Debuts a New Tool to Remotely Monitor Store Shelves
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
24-Hour AI-Powered Stores
REWE To Go and Lekkerland SE Open Germany's First Autonomous Store
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
AI-Guided Selling Tools
Threekit's AI Guided Selling Lets Buyers Interact with an AI-Powered Agent
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Asian Retail Automation Technologies
Ikea South Korea is Using Automation for Online Ordering
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Direct Engagement-Focused AI Platforms
ShopSight Taps Generative AI to Improve Retail Experiences
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Virtual Personal Care Metaverses
Superdrug is the First Health and Beauty Brand to Debut in Roblox
Digital Sales Representatives
The Eyekandy Sales Ambassador Delivers Real-Time, Human-Like Support
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions