The Vuforia App Digitizes American Apparel Stores
Laura McQuarrie — August 5, 2013 — Marketing
References: americanapparel.net & creativeguerrillamarketing
Physical American Apparel stores are now able to mimic the experience of online shopping with augmented reality. By using its augmented reality app, consumers are able to scan product signs, which brings up a number of options that should be familiar to online shoppers.
Just like one of the web pages on American Apparel's website, consumers are able to view other customer reviews, share products, view slide shows and change a product's color on their smartphones. Since sizing can sometimes be an issue when ordering online, this app brings together the best of online and offline shopping. The interface is simple, but it is a powerful tool to lure consumers to brick-and-mortar locations with the convenience of a web-like shopping experience.
Just like one of the web pages on American Apparel's website, consumers are able to view other customer reviews, share products, view slide shows and change a product's color on their smartphones. Since sizing can sometimes be an issue when ordering online, this app brings together the best of online and offline shopping. The interface is simple, but it is a powerful tool to lure consumers to brick-and-mortar locations with the convenience of a web-like shopping experience.
Trend Themes
1. Augmented Reality in Retail - The use of augmented reality in physical stores mimics the online shopping experience, offering convenience and additional features to consumers.
2. Digital Shopping Experience - Bringing together online and offline shopping, the integration of digital features in physical stores enhances the consumer experience.
3. Mobile App Integration - Mobile apps that enable augmented reality shopping experiences create opportunities for engagement and increased foot traffic in brick-and-mortar locations.
Industry Implications
1. Retail - The retail industry can leverage augmented reality and digital features to attract and engage consumers, bridging the gap between online and offline shopping.
2. Technology - The technology industry can develop innovative mobile apps and augmented reality solutions to enhance the shopping experience and drive customer engagement.
3. E-commerce - E-commerce companies can explore augmented reality integrations to provide a seamless and interactive shopping experience, improving customer satisfaction and loyalty.
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