IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Laura McQuarrie — June 4, 2024 — Business
References: famouscampaigns
IKEA on Roblox introduced the Careers Done Different collaboration to reach a new generation interested in virtual gaming and real-world employment opportunities. This virtual IKEA store is styled to look just like one of the iconic furniture retailer's shops, complete with aisles to follow and products styled to look like different scenes from home.
This digital storefront is more than just a space to explore, and with its virtual destination on Roblox, IKEA is looking for paid co-worker roles within the virtual space. “When we say careers done different, we do mean it," said Kemi Anthony, marketing communications manager at IKEA UK and Ireland, "To bring career progression at IKEA to life, it made sense to demonstrate the co-worker journey in a less traditional way, by ‘recruiting’ people to try it out for themselves at IKEA on Roblox.”
This digital storefront is more than just a space to explore, and with its virtual destination on Roblox, IKEA is looking for paid co-worker roles within the virtual space. “When we say careers done different, we do mean it," said Kemi Anthony, marketing communications manager at IKEA UK and Ireland, "To bring career progression at IKEA to life, it made sense to demonstrate the co-worker journey in a less traditional way, by ‘recruiting’ people to try it out for themselves at IKEA on Roblox.”
Trend Themes
1. Virtual Recruitment Platforms - Businesses can attract tech-savvy employees by integrating recruitment processes within popular virtual worlds like Roblox.
2. Gamified Career Exploration - By turning the job-seeking process into an interactive and immersive experience, companies make career exploration engaging and enjoyable.
3. Hybrid Work Environments - Offering roles within digital spaces facilitates a seamless blend between virtual interactions and real-world job responsibilities.
Industry Implications
1. Virtual Reality - Virtual reality technology is set to transform recruitment by creating immersive environments for potential hires.
2. Retail - The retail industry can leverage virtual stores on gaming platforms to attract and engage young, digitally native audiences.
3. Human Resources - Human resources can innovate traditional hiring practices by adopting digital tools that resonate with modern job seekers.
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