The Campus Party Europe YrStore Promotes This Technology Festival
Laura McQuarrie — August 24, 2013 — Marketing
References: campus-party.eu & itsnicethat
In just a few days, the O2 Campus Party Europe technology festival will be taking place in London. In anticipation for the 16th annual celebration of this event, Campus Party created the YrStore, a pop-up shop in Boxpark.
Since the festival is technology-centric, Campus Party hopes to pique the interests of coders, developers, hackers and anyone else with an interest in what's on the cutting edge in terms of technology.
To generate some hype for this event, this pop-up store allows visitors to design custom T-shirts using touch pod technology. The shop also includes a station for creating a wall of graffiti using a digital spray can. This is a fantastic and interactive way to get people involved, as well as thinking about the role technology will play in many aspects of life in the future.
Since the festival is technology-centric, Campus Party hopes to pique the interests of coders, developers, hackers and anyone else with an interest in what's on the cutting edge in terms of technology.
To generate some hype for this event, this pop-up store allows visitors to design custom T-shirts using touch pod technology. The shop also includes a station for creating a wall of graffiti using a digital spray can. This is a fantastic and interactive way to get people involved, as well as thinking about the role technology will play in many aspects of life in the future.
Trend Themes
1. Customization Technology - The use of touch pod technology in designing custom T-shirts creates opportunities for personalized and unique products.
2. Interactive Experiences - The integration of digital spray cans for creating a wall of graffiti offers an interactive and engaging way for visitors to explore technology.
3. Event-based Pop-up Shops - The concept of pop-up shops specifically designed for events like Campus Party highlights the potential for temporary retail spaces to cater to niche audiences.
Industry Implications
1. Fashion and Apparel - The use of touch pod technology in designing custom T-shirts can disrupt the fashion and apparel industry by offering greater customization options.
2. Art and Design - The integration of digital spray cans in creating graffiti wall experiences presents opportunities for innovation in the art and design industry.
3. Event Management - The concept of event-based pop-up shops introduces new possibilities for the event management industry by combining retail and immersive experiences.
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