The NikeFree Store Creates Neon Displays Based on Movement
— June 12, 2013 — Marketing
References: wannaflock & designyoutrust
An incredible interactive NikeFree store has recently popped up in a mall in Mexico City. The travelling installation provides users with a customized technicolor lighting display based on their personal movements.
The store weighs in at 13 tons and covers an area of 20 X 8 meters, making it a bit difficult to transport, but completely worth it. The NikeFree store looks like a giant three-sided cage made out of luminescent tubes. Attached to each cage bar is a brand new Nike sneaker. A television screen rests on one wall of the cage, ready for people of all ages to use. A Kinect device measures the user's movements and tells them what exercise to do next. As the user moves along as dictated by the Kinest, the store's cage exterior begins to wiggle and move in mysterious ways. The effect of its movements makes the attached Nike sneakers appear as if they're moving, making the NikeFree Store an incredibly interactive and artistic marketing device.
The store weighs in at 13 tons and covers an area of 20 X 8 meters, making it a bit difficult to transport, but completely worth it. The NikeFree store looks like a giant three-sided cage made out of luminescent tubes. Attached to each cage bar is a brand new Nike sneaker. A television screen rests on one wall of the cage, ready for people of all ages to use. A Kinect device measures the user's movements and tells them what exercise to do next. As the user moves along as dictated by the Kinest, the store's cage exterior begins to wiggle and move in mysterious ways. The effect of its movements makes the attached Nike sneakers appear as if they're moving, making the NikeFree Store an incredibly interactive and artistic marketing device.
Trend Themes
1. Interactive Displays - Disruptive innovation opportunity: Create interactive displays in retail stores to engage customers and enhance their shopping experience.
2. Personalized Lighting - Disruptive innovation opportunity: Develop personalized lighting systems in stores that react to customers' movements, creating a unique and immersive environment.
3. Kinect Technology - Disruptive innovation opportunity: Explore the use of motion-sensing technology like Kinect to interact with customers and provide personalized experiences.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrate interactive technologies and personalized displays in retail stores to attract customers and enhance engagement.
2. Sports Apparel - Disruptive innovation opportunity: Incorporate interactive and artistic marketing devices in sports apparel stores to create unique brand experiences for customers.
3. Fitness Technology - Disruptive innovation opportunity: Combine motion-sensing technology and personalized lighting in fitness technology products to provide users with interactive workout experiences.
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