M-Cube's M-Lab Uses AI to Adapt In-Store Music to Customer Preferences
References: mcubedigital & retail-focus
M-Cube introduces 'M-Lab,' a new artificial intelligence-powered music catalog for retail applications. Through M-Lab, retailers are able to enhance the musical landscape of their stores by accurately aligning with their target market, contributing to a more positive customer experience. The service uses AI to generate catalogs that align with the desired customer mood or the store's atmosphere, avoiding explicit content and repetition.
“Having created bespoke sound experiences for all types of retail environments over the last 25 years, M-Cube is bringing together its vast musical knowledge for leading brands in fashion, luxury, automotive, and large-scale retail. Paired with research in sound psychology, experiential marketing, and expertise in copyright law, M-Lab is an essential tool for all retailers to help with the challenges they are facing,” said Mike Sponza, M-Cube Co-Founder and Group Music & Licensing Director.
Image Credit: M-Cube
“Having created bespoke sound experiences for all types of retail environments over the last 25 years, M-Cube is bringing together its vast musical knowledge for leading brands in fashion, luxury, automotive, and large-scale retail. Paired with research in sound psychology, experiential marketing, and expertise in copyright law, M-Lab is an essential tool for all retailers to help with the challenges they are facing,” said Mike Sponza, M-Cube Co-Founder and Group Music & Licensing Director.
Image Credit: M-Cube
Trend Themes
1. AI-powered Music Personalization - The integration of AI in music curation allows retailers to personalize in-store experiences by tailoring soundscapes to customer demographics and feedback.
2. Dynamic In-store Atmosphere - Retailers can leverage AI-generated music to create dynamic and adaptable atmospheres that resonate with shifting customer moods and preferences in real-time.
3. Sound Psychology in Retail - Incorporating principles of sound psychology into AI-generated playlists enables the crafting of environments that can influence shopper behavior and enhance brand perception.
Industry Implications
1. Retail Technology - Advancements in AI-driven tools offer revolutionary ways for retail stores to enrich customer experiences through adaptable and personalized solutions.
2. Experiential Marketing - The use of AI-generated music is transforming experiential marketing strategies by creating more immersive and emotionally engaging shopping environments.
3. Music Licensing - AI-powered systems in retail necessitate innovative approaches to music licensing, providing opportunities for new services in compliance and copyright management.
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