Transparent food packaging has two functions -- to show off food that may be visually appealing, or to create a feeling among consumers (whether illusory or not), that the food in question is healthy due to its transparent design. With transparency in design often being equated with transparency in food-production processes, brands are able to use this phenomenon to their advantage.
One such example of this is the Brazilian fast food chain Sucao, which offers its food products in transparent packs, bottles and cups. This works to ensure that consumers are given the impression that the brand's food is as healthy as it claims to be, and puts consumers at ease with its deli-like appearance.
In terms of using food's visual design to its advantage by using transparent packaging, the Polish chocolate brand 'Full of Flavor' is an excellent example of this. The chocolate bars come with transparent panels in various shapes that show off the many toppings the desserts feature.
18 Transparent Food Packages
18
Transparent Fast Food Packaging
This Brazilian Fast Food Chain Offers a Nutritious Menu
17
Unsweetened Sparkling Waters
These Refreshing Beverages Come in a Variety of Flavors
16
Hexagonal Cereal Packaging
This Packaging Was Designed for an Imagined Cereal Cafe
15
Transparent Chocolate Packaging
'Full of Flavor' Uses Illustrations to Represent Its Contents
14
Cartoon-Illustrated Chicken Packaging
This Pre-Marinated Chicken Reveals Playful Imagery
13
Botanical Dried Fruit Branding
This Collection of Fruits is Offered in Monochrome Packaging
12
Luxurious Savory Pies
These Pies Are Offered in Elegant Transparent Boxes
11
Elegant Chocolate Pizzas
This Pie-Shaped Dessert Features an Array of Slices in Sweet Flavors
10
Flavored Mixable Tonic Waters
Coca Cola's New Royal Bliss Collection Features Tonic Waters
9
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
8
Luxurious Frozen Baked Goods
These Desserts Look Like They Were Made and Served Fresh
7
Non-Alcoholic Sparkling Cocktails
The NICE Mint Drinks Provide Crisp Refreshment in a Bottle
6
Organic Shortcrust Cookies
Little Belgians Offers Guilt-Free Snacks for Health-Conscious Consumers
5
Modernized Muesli Packaging
This Snack Brand Decided to Redesign One of Its Classics
4
Transparent Boxed Cookies
This Cookie Branding Captures the Product's Homemade Quality
3
Narrative Snack Packaging
This Packaging Reveals The Healthy Ingredients Found Inside Each Bag
2
Small-Batch Dried Foods
These Dried Fruit and Nuts Were Made Through Sustainable Farming
1
Minimalist Gourmet Pasta Branding
These Boxes Were Designed to Make Their Contents Look Luxurious
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Architecturally Influenced Speakers
Transparent Introduces the Brutalist Speaker with Sleek Design
Modern Magnetic Food Containers
The Cliik Food Storage System is Crafted with Tritan Plastic
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Transparency-Focused Rebranding Campaigns
Scott’s Protein Balls Boasts Updating Packaging & More
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Sleek Minimal Clear Turntables
The New Transparent Turntable Has a Nearly Invisible Design
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
High-Tech Ice Cream Protectors
Tillamook iScreen Uses Lenticular Lens Tech to Make Pints Disappear
Sustainable Packaging Initiatives
Cafe Spice Transitions to Polypropylene Plastic Trays
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Adult-Targeted Yogurt Pouches
Siggi's Protein Packs Fill a Gap Between Drinkable and Cup Yogurt
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Food Transparency Apps
WISEcode Positions Its App as a Powerful Tool in the Food Industry
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Plastic-Free Supply Chains
Ericsson is Investing in Sustainable Packaging Solutions
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Light-Blocking Packaging Sleeves
Brook + Whittle's Patented GreenLabel BlockOut is Recyclable
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Gut-Friendly Functional Chocolates
Meiji's New Chocolate Line Replaces Sugar with FOS
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Blockchain-Traceable Packagings
'TraceX' Enables Consumers to Freely Verify Packaging Sources
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Stackable Canned Fish Packages
Robot Food's 'The Tower of Tuna' Packaging is Convenient
Protein-Packed Yogurt Pouches
The Nestlé Lindahls Protein Yoghurt Pouches Come in Two New Flavors
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Paper-Based Packaging Advancements
Coveris Debuted a New Sustainable Form-Fill-Seal Solution
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Frozen Food Transportation Solutions
Candor Expedite Introduces a Groundbreaking Innovation
Nutrition-Minded Halloween Candies
The UNREAL Halloween Variety Bag is Arriving at Target
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Paper-Made Drink Mix Packaging
This Fairfood Powdered Oat Drink Features the Sonoco GREENCAN®
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Transparent Vinyl Player Concepts
Vadzim Sadouski Designs a Clear Music Design Concept
Sustainable Snack Packaging
Amcor and Lorenz Snacks Partnered for Recycle-Ready Packaging
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Certified Non-UPF Labels
The Non-UPF Verified Label Helps Consumers Avoid Ultra-Processed Foods
Eco-Friendly Shrink Meat Packaging
The Amcor Clear-Tite 40 Has a 19% Reduction in Weight
Connected Purée Cartons
Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Colorful Box-Like Coffee Machines
One Object Unveils the FOOD Coffee Machine Series Concept
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Edible Seaweed-Based Packaging
Handtmann Has Launched the Pioneering ConProSachet System
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Food Chain Tech
Candor's 'Food Chain' Tech Keeps Shipments Cold for Up to 9 Days
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Focus-Boosting Functional Chocolates
Flow's Focus Chocolate 2.0 Supports Mental Functions
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Grab-and-Go Food Packaging
The Novolex Power Prep Bags are Made by Bagcraft
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Professional Chocolate Solutions
Guittard Couverture Comes in Many Options for Wholesale Customers
Transparent Bean Bag Furniture
Shayan Ramesht Designs a Sustainable Bean Bag Structure
Low-Density Ice Cream Packaging
The Innovia Films Propafilm VL40 Works in High-Speed Scenarios
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Colored Packaging Papers
Chevler Releases Meat Saver Paper Range that Protects and Preserves Meat
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Flexible Paper-Based Packaging
Parkside Introduces the Recoflex™ Paper Packaging for Fresh Food
Modern Food Preservation Units
Matéo Robin Designs the Totem Food Preservation Unit
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping