Transparent food packaging has two functions -- to show off food that may be visually appealing, or to create a feeling among consumers (whether illusory or not), that the food in question is healthy due to its transparent design. With transparency in design often being equated with transparency in food-production processes, brands are able to use this phenomenon to their advantage.
One such example of this is the Brazilian fast food chain Sucao, which offers its food products in transparent packs, bottles and cups. This works to ensure that consumers are given the impression that the brand's food is as healthy as it claims to be, and puts consumers at ease with its deli-like appearance.
In terms of using food's visual design to its advantage by using transparent packaging, the Polish chocolate brand 'Full of Flavor' is an excellent example of this. The chocolate bars come with transparent panels in various shapes that show off the many toppings the desserts feature.
18 Transparent Food Packages
18
Transparent Fast Food Packaging
This Brazilian Fast Food Chain Offers a Nutritious Menu
17
Unsweetened Sparkling Waters
These Refreshing Beverages Come in a Variety of Flavors
16
Hexagonal Cereal Packaging
This Packaging Was Designed for an Imagined Cereal Cafe
15
Transparent Chocolate Packaging
'Full of Flavor' Uses Illustrations to Represent Its Contents
14
Cartoon-Illustrated Chicken Packaging
This Pre-Marinated Chicken Reveals Playful Imagery
13
Botanical Dried Fruit Branding
This Collection of Fruits is Offered in Monochrome Packaging
12
Luxurious Savory Pies
These Pies Are Offered in Elegant Transparent Boxes
11
Elegant Chocolate Pizzas
This Pie-Shaped Dessert Features an Array of Slices in Sweet Flavors
10
Flavored Mixable Tonic Waters
Coca Cola's New Royal Bliss Collection Features Tonic Waters
9
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
8
Luxurious Frozen Baked Goods
These Desserts Look Like They Were Made and Served Fresh
7
Non-Alcoholic Sparkling Cocktails
The NICE Mint Drinks Provide Crisp Refreshment in a Bottle
6
Organic Shortcrust Cookies
Little Belgians Offers Guilt-Free Snacks for Health-Conscious Consumers
5
Modernized Muesli Packaging
This Snack Brand Decided to Redesign One of Its Classics
4
Transparent Boxed Cookies
This Cookie Branding Captures the Product's Homemade Quality
3
Narrative Snack Packaging
This Packaging Reveals The Healthy Ingredients Found Inside Each Bag
2
Small-Batch Dried Foods
These Dried Fruit and Nuts Were Made Through Sustainable Farming
1
Minimalist Gourmet Pasta Branding
These Boxes Were Designed to Make Their Contents Look Luxurious
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