These Boxes Were Designed to Make Their Contents Look Luxurious
Mishal Omar — November 23, 2016 — Lifestyle
References: luminous.gr & packagingoftheworld
This gourmet pasta is featured in packaging that was created by the 'Luminous Design Group' and appears as both contemporary and sophisticated.
The pasta comes in white boxes that feature branding that is simple but visually appealing. Each individual pasta box features its signature logo that surrounds a small transparent opening that allows consumers to view the boxes' contents. A colored label on each box indicates the type of pasta, ingredients, serving size and minutes with which the gourmet pasta takes to cook. On the back, an extension of those same labels features additional information as well as minimalist graphics that indicate the type of pasta offered.
This gourmet pasta is unique in its ability to both simplify and modernize the way in which this food product is packaged.
The pasta comes in white boxes that feature branding that is simple but visually appealing. Each individual pasta box features its signature logo that surrounds a small transparent opening that allows consumers to view the boxes' contents. A colored label on each box indicates the type of pasta, ingredients, serving size and minutes with which the gourmet pasta takes to cook. On the back, an extension of those same labels features additional information as well as minimalist graphics that indicate the type of pasta offered.
This gourmet pasta is unique in its ability to both simplify and modernize the way in which this food product is packaged.
Trend Themes
1. Minimalist Branding - Businesses can capitalize on the minimalist trend by creating simple but visually appealing branding that adds elegance to their products.
2. Transparent Packaging - Businesses can take advantage of the transparent packaging trend by creating packaging that allows consumers to see the contents of the product, increasing the product's perceived quality.
3. Contemporary Design - By incorporating contemporary design elements into their products' packaging and branding, businesses can differentiate themselves in a crowded market and appeal to younger, design-focused consumers.
Industry Implications
1. Food Packaging - Food packaging companies can use minimalist branding and transparent packaging to create premium packaging for gourmet foods, increasing their perceived value.
2. Gourmet Food and Beverage - Businesses in the gourmet food and beverage industry can differentiate themselves by offering minimalist branding and contemporary packaging, appealing to design-focused consumers.
3. Retail - Retailers can take advantage of the minimalist packaging trend by creating in-house brands with simple and sophisticated packaging, increasing the perceived value of their products.
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