This Cookie Branding Captures the Product's Homemade Quality
Mishal Omar — October 7, 2016 — Lifestyle
References: thedieline
This range of boxed cookies is able to simultaneously capture a rustic quality while also being sophisticated in their design.
The cookies come in small cardboard boxes that retain their natural color except for the areas in which they feature labels or small illustrations of items related to baking. Called 'Dream of Cookies,' the sweet treats come in a range of flavors including chocolate chip, double chocolate, a dark classic, cranberry with white chocolate and more. The boxes feature small transparent strips through which consumers are able to see the cookies inside.
These small-batch boxed cookies are able to appear as rustic and homemade due to their limited quantity and rustic packaging, increasing the chance that consumers will view them as higher quality and healthier than their competition.
The cookies come in small cardboard boxes that retain their natural color except for the areas in which they feature labels or small illustrations of items related to baking. Called 'Dream of Cookies,' the sweet treats come in a range of flavors including chocolate chip, double chocolate, a dark classic, cranberry with white chocolate and more. The boxes feature small transparent strips through which consumers are able to see the cookies inside.
These small-batch boxed cookies are able to appear as rustic and homemade due to their limited quantity and rustic packaging, increasing the chance that consumers will view them as higher quality and healthier than their competition.
Trend Themes
1. Small-batch Snacks - There is an opportunity for brands to create small-batch snack products with rustic and homemade packaging.
2. Transparent Packaging - Transparent strips on product packaging can communicate quality and authenticity to consumers.
3. Illustrated Packaging - Using illustrations of baking-related items on product packaging can add to the homemade and rustic feel of the product.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can create unique and authentic packaging for their products.
2. Consumer Goods - Companies in the consumer goods industry can explore the use of transparent packaging to showcase the quality of their products.
3. Marketing and Advertising - Marketing and advertising firms can help brands create effective packaging that communicates the quality and authenticity of their products.
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