This Pre-Marinated Chicken Reveals Playful Imagery
Mishal Omar — January 11, 2017 — Lifestyle
References: juicysquare.myportfolio & packagingoftheworld
The Lithuanian brand 'Kekava' had its pre-marinated chicken packaging designed by the creative agency 'Juicy Square.'
The poultry brand's goal is to become the leader in the poultry market in the Baltics, and it is using a unique brand identity to help push this vision forward. Juicy Square opted for branding that is both contemporary and playful in designing the packaging for the brand. Each individual pack features simple and modern labels, with transparent sections and a cartoon-like image of a chicken for more visual appeal. The chicken illustrations wear crowns that represent the main ingredients of the pre-marinated chickens, including mango, rosemary and orange.
By using modern imagery with eye-catching features, Kekava is able to set itself apart in the poultry market.
The poultry brand's goal is to become the leader in the poultry market in the Baltics, and it is using a unique brand identity to help push this vision forward. Juicy Square opted for branding that is both contemporary and playful in designing the packaging for the brand. Each individual pack features simple and modern labels, with transparent sections and a cartoon-like image of a chicken for more visual appeal. The chicken illustrations wear crowns that represent the main ingredients of the pre-marinated chickens, including mango, rosemary and orange.
By using modern imagery with eye-catching features, Kekava is able to set itself apart in the poultry market.
Trend Themes
1. Playful Branding - Opportunity for brands to utilize contemporary and playful design elements to differentiate themselves in the market.
2. Transparent Packaging - Potential for brands to incorporate transparent sections in packaging to enhance visual appeal and showcase product features.
3. Cartoon Illustrations - Trend of employing cartoon-like images in packaging to create a unique and memorable brand identity.
Industry Implications
1. Poultry - Poultry industry can explore playful branding and transparent packaging to capture consumer attention and stand out from competitors.
2. Food Packaging - Opportunity for food packaging companies to adopt modern design elements such as cartoon illustrations and transparent sections to attract customers.
3. Creative Marketing - Creative agencies specializing in marketing and branding can offer expertise in developing contemporary and playful packaging designs for various industries.
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