From wood knot beer branding to futuristic sauce packaging, the September 2017 packaging trends reveal that brands are taking very different approaches when it comes to catching the eye of consumers. While some opt for nostalgic designs that conjure up memories of simpler times, others take a more modern approach with futuristic features.
For those brands taking a more simplistic approach, rustic designs that draw inspiration from the natural world are extremely popular. One such example is the Knot Murky IPA by Pure Brewing, which comes in a can that resembles a knotty piece of wood. Another example is the jars made by The Bushwick Sauce Company, which feature simple black and white sketches of the ingredients on the labels.
However, the September 2017 packaging trends also reveal that not all brands are content with just simple designs. Indeed, brands such as Haven's Kitchen and 648 Chicken both opt for futuristic packages that look more like something that would be found in outer space than in a home pantry.
Top 40 Packaging Ideas in September
From Wood Knot Beer Branding to Futuristic Sauce Packaging:
Katherine Pendrill — Sep 29, 2017 — Marketing
40
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
39
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
38
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
37
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
36
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
35
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
34
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
33
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
32
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
31
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
30
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
29
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
28
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
27
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
26
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
25
Flavored Milk Re-Branding
Primo Milk Was Re-Branded to Target Gen Z Consumers
24
Pulp Fiber Produce Packaging
Earthcycle's Innovative Containers Can Be Composted
23
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
22
Matter-of-Fact Poultry Packaging
648 Chicken Packaging Frankly Describes and Displays its Contents
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
19
Ready-to-Serve Ice Cream Glasses
Casa Del Gelato Packages Its Italian Gelato in Real Glass Cups
18
Artisanal Hot Sauce Companies
The Bushwick Sauce Company Specializes in Hot Sauces and Jams
17
Space Exploration Sustenance Branding
The Zero G Concept Brand Imagines the Future of Food
16
Spicy Food-Fighting Flavored Teas
This Conceptual Product is Like an Extinguisher for Your Mouth
15
Endearing Mosquito Repellent Designs
BuzzStopper is a 100% Natural Insect-Repelling Spray
14
Monstrous Milkshake Cartons
Monster Milkshakes Boasts Five Lively Flavors and Expressive Packaging
13
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
12
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
11
Bold-Flavored Small Batch Brews
The Boxcar Brew Co. is Offered in Sophisticated Bottles
10
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
9
Redesigned Constitutional Documents
Branding Agency ThoughtMatter Has Updated the US Constitution
8
Wooden Knot Beer Branding
The Pure Brewing Knot Murky IPA Has a Natural Can Design
7
Prepackaged Snack Eggs
The Organic Valley Good to Go Hard-Boiled Eggs are Ready to Eat
6
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
5
Costa Rican Coffee Designs
The Brand 506 Coffee Features Vibrant, Nature-Themed Designs
4
Anime-Branded Lip Balms
This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized
3
Maternal Wine Branding
'Mommy's Time Out' is a Humorous New Wine for Mothers
2
Convenient Stevia Packets
SweetLeaf's Stevia Sweetener Comes in Single-Serving Packets
1
Healthy Prepackaged Pasta Pairings
These New Dolmio Products are Free From Artificial Ingredients
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Squeezable Dropper Bottles
HCP Packaging's Twist Tottle Enables One-Handed Dispensing
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Plant-Based Cosmetic Packaging
Virospack and Rezemo Partnered on a Dropper Cap for Liquid Products
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Connecting Tuna Can Packaging
John West Ecotwist Packaging Uses the SmartStrip Design
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Upcycled Pasta Beers
Beyond Belief Brewing Co's Beer Repurposes Surplus Fresh Pasta
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Festive Soy Sauce Packaging
The Santa Hat Kikkoman Soy Sauce Celebrates the Holidays
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Ketchup Sauce Packet Jackets
Heinz Shows Up to a Man Named Heinz's Wedding in a Unique Jacket
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
Compostable Film Packaging
The Vikings & Goddesses Pie Company Adopted Futamura's NatureFlex Film
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Bark-Based Packaging Technology
Bpacks is a Biodegradable Packaging Startups with a New Solution
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Portable Sauce-Dispensing Bottles
Ksooly Launched Compact Sauce Bottles for On-the-Go Consumption
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Festivities-Inspired Seasonal Lagers
Lone Tree Brewing Company Debuts its Oktoberfest Beer
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Premium Fermented Condiments
These New Products from Bubbies Fine Foods Come in Four Varieties
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping