The Brand 506 Coffee Features Vibrant, Nature-Themed Designs
Mishal Omar — August 7, 2017 — Marketing
References: packagingoftheworld
The coffee brand 506 Coffee enlisted the creative agency Xubliminal to design the branding for its various coffee products, as well as the cups that go along with them.
The brand is based in Cartago, Costa Rica, and is known for its "delicious taste" and the fact that it is high in quality. In designing the branding for the coffee products, Xubliminal decided to take an approach that reflected the coffee's heritage, as well as drew in the eye of the consumer. The resulting coffee bags and cups feature vibrant illustrations of forestry, inspired by Costa Rica's vast and beautiful rainforests.
The 506 Coffee brand is able to reflect its heritage in its branding, all while offering playful and eye-catching products that consumers will be attracted to.
The brand is based in Cartago, Costa Rica, and is known for its "delicious taste" and the fact that it is high in quality. In designing the branding for the coffee products, Xubliminal decided to take an approach that reflected the coffee's heritage, as well as drew in the eye of the consumer. The resulting coffee bags and cups feature vibrant illustrations of forestry, inspired by Costa Rica's vast and beautiful rainforests.
The 506 Coffee brand is able to reflect its heritage in its branding, all while offering playful and eye-catching products that consumers will be attracted to.
Trend Themes
1. Nature-inspired Designs - As more consumers crave for eco-friendly and sustainable products, industries should consider incorporating nature-inspired designs to attract customers.
2. Heritage-based Branding - Industries can create a brand identity by highlighting their cultural heritage and values in their product designs and marketing strategies.
3. Customized Packaging - Offering customized or personalized packaging can be a way to create a unique experience for customers and encourage brand loyalty.
Industry Implications
1. Coffee Industry - Coffee companies can differentiate themselves from competitors by creating unique and eye-catching designs for their products and packaging.
2. Creative Agency Industry - Creative agencies have an opportunity to collaborate with companies to design customized and visually appealing product packaging, which can increase brand recognition and attract new customers.
3. Eco-friendly Industry - Industries that promote sustainability and eco-friendliness can benefit from incorporating nature-themed designs and draw in customers who value environmentally conscious products.
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