Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Connecting Tuna Can Packaging

Clean the Sky - Positive Eco Trends & Breakthroughs

John West Ecotwist Packaging Uses the SmartStrip Design

— June 25, 2024 — Eco
The John West Ecotwist packaging has been announced by Thai Union as a new solution for its tuna to prioritize an eco-friendly alternative to the existing options on the market.

The packaging consists of lighter cans than previously used thanks to the SmartStrip design feature that connects them together, which will reportedly save more than 400-tonnes of steel each year. The smaller can construction is also rated to reduce the amount of ingredients including spring water, sunflower oil or brine tisane an additional 1,500-tonnes of ingredients. The packaging eliminates the need for plastic shrink wrap and cardboard.

Chief Sustainability Officer at Thai Union Adam Brennan spoke on the John West Ecotwist packaging saying, "Ecotwist delivers on three fronts towards our SeaChange 2030 sustainability plan. John West moves large volumes into 100 per cent sustainable packaging, bringing Thai Union closer to having all our branded products packaged sustainably by the end of next year. The weight savings deliver directly to our target of slashing our greenhouse gas emissions by 42 per cent across the entire supply chain by 2030.”
Trend Themes
1. Smartstrip Integration - Utilizing SmartStrip designs in packaging reduces steel usage significantly, revolutionizing material efficiency in canned goods.
2. Eco-friendly Packaging - John West's new packaging approach eliminates plastic shrink wrap and cardboard, advancing sustainable packaging solutions in the food industry.
3. Ingredient Reduction - The reduction of necessary ingredients like spring water or oil in smaller cans offers a novel way to enhance resource efficiency.
Industry Implications
1. Food Packaging - The food packaging industry benefits from innovations that reduce material weight and increase sustainability, better aligning with environmental goals.
2. Sustainable Materials - Sustainable materials industry gains traction through developments that cut down on traditional resource usage such as steel and plastic.
3. Supply Chain Management - Supply chain management experiences enhancements with packaging innovations that decrease greenhouse gas emissions and improve logistical efficiency.
8.3
Score
Popularity
Activity
Freshness