Branding Agency ThoughtMatter Has Updated the US Constitution
References: kickstarter & fastcodesign
The Constitution of the United States is one of the most important documents in the history of humanity, but New York-based branding agency realized a problem with the 230-year-old document. As one might expect from such a venerable document, its physical appearance hardly resonates with modern US citizens, let alone school-aged citizens. As such, the agency has created a redesigned US Constitution, applying modern design principles to the timeless words that comprise it.
ThoughtMatter's copy of the Constitution is currently undergoing a funding round on Kickstarter. Every copy of the soft pink and navy blue document will include a donation of one of the same, giving classrooms across the US a copy that should be far easier for kids to parse when compared to the plain text that they would usually struggle to stay awake through when reading a web copy.
ThoughtMatter's copy of the Constitution is currently undergoing a funding round on Kickstarter. Every copy of the soft pink and navy blue document will include a donation of one of the same, giving classrooms across the US a copy that should be far easier for kids to parse when compared to the plain text that they would usually struggle to stay awake through when reading a web copy.
Trend Themes
1. Redesigned Constitutional Documents - Opportunity to modernize and update important historical documents using design principles.
2. Brand Innovation in Historical Documents - Using branding strategies to make historical documents more accessible and engaging for modern audiences.
3. Education for a New Era - Creating educational materials that resonate with today's students by incorporating design principles.
Industry Implications
1. Branding and Design - Applying modern design principles to historical documents to make them more visually appealing and accessible.
2. Education and Publishing - Creating educational materials that are engaging and easier for students to understand.
3. Fundraising and Crowdfunding - Using platforms like Kickstarter to raise funds for projects like redesigning important historical documents.
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