This Conceptual Product is Like an Extinguisher for Your Mouth
Michael Hemsworth — August 20, 2017 — Lifestyle
References: lingyuncy & packagingoftheworld
Eating spicy food can sometimes have you wishing that you had something of an extinguisher for your mouth, which is what these conceptual flavored teas are branded to be like. Featuring a packaging design that has been made to look like a fire extinguisher, the teas have been conceptually designed by Deng Xiongbo as a response to those who eat spicy foods that need relief. The artist explains that the consumption of spicy foods in China led to his interest in creating a tongue-in-cheek product to help prevent someone from feeling overwhelmed by the spiciness of their favorite foods.
The flavored teas packaging has a bright red design to make it identifiable on the shelf along with an extinguisher-inspired cap.
The flavored teas packaging has a bright red design to make it identifiable on the shelf along with an extinguisher-inspired cap.
Trend Themes
1. Spicy Food Relief Teas - Opportunity to create new lines of functional teas to help aid in digestive and gastrointestinal discomfort caused by spicy foods.
2. Creative Packaging for Tea Products - Innovative packaging designs for tea products can help attract consumers and differentiate brands in a crowded market.
3. Humorous Marketing for Functional Food Products - There is an opportunity for humorous marketing campaigns to promote functional food and drink products such as these spicy food-fighting teas.
Industry Implications
1. Tea Industry - The tea industry can benefit from new product innovations and packaging designs to help differentiate their products and grow their customer base.
2. Functional Food Industry - Functional food and beverage companies can continue to develop new products that help relieve pain and discomfort caused by specific types of food and drinks.
3. Marketing Industry - Marketing and advertising agencies can work with functional food companies to create humorous campaigns that help attract and retain customers.
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