Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
Mishal Omar — August 21, 2017 — Lifestyle
References: storiesbylove & thedieline
Häagen Dazs enlisted the creative agency LOVE to create a new brand identity for its products – one that is focused on vibrant imagery that is more social media-friendly than the brand's previous identity.
The packaging redesign has been the most drastic change for the brand in 20 years, and was made so in order to better target Millennial demographics. Since Millennials are often drawn towards Instagram-friendly aesthetics, the Häagen Dazs brand's new identity reveals vibrant abstract imagery that is both visually appealing, and reflects the various flavors that the packaging contains.
This new brand identity for Häagen Dazs ensures that the company is able to maintain its relevancy in an industry that is increasingly being dominated by social media marketing.
The packaging redesign has been the most drastic change for the brand in 20 years, and was made so in order to better target Millennial demographics. Since Millennials are often drawn towards Instagram-friendly aesthetics, the Häagen Dazs brand's new identity reveals vibrant abstract imagery that is both visually appealing, and reflects the various flavors that the packaging contains.
This new brand identity for Häagen Dazs ensures that the company is able to maintain its relevancy in an industry that is increasingly being dominated by social media marketing.
Trend Themes
1. Vibrant Packaging Design - The use of vibrant abstract imagery on packaging in order to attract millennial demographics presents opportunities for disruptive innovation in graphic design and branding.
2. Instagram-friendly Aesthetics - The focus on visually appealing and social media-friendly aesthetics in food branding opens up opportunities for disruptive innovation in the food and beverage industry, particularly in product presentation and marketing.
3. Social Media Marketing Dominance - The increasing dominance of social media marketing in the food industry suggests opportunities for disruptive innovation in digital marketing strategies and platforms.
Industry Implications
1. Graphic Design - The trend of vibrant packaging design creates opportunities for disruptive innovation in graphic design as brands seek to stand out on shelves and social media platforms.
2. Food and Beverage - The demand for visually appealing and Instagram-friendly aesthetics in food branding provides opportunities for disruptive innovation in product presentation and marketing within the food and beverage industry.
3. Digital Marketing - The dominance of social media marketing in the food industry creates opportunities for disruptive innovation in digital marketing strategies and platforms, as brands look to engage with consumers on social media platforms.
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