A Student Has Reimagined the Branding for KIND Snacks
Mishal Omar — August 21, 2017 — Lifestyle
References: thedieline
The KIND Snacks brand offers a series of wholesome, granola-based food items that have been reimagined by the student Hans Slade to offer a more contemporary look.
The reimagined brand identity is much more modern than what KIND Snacks currently offers. Its granola-based bars feature colors that match their contents, while clear panels on the packs reveal the bars themselves. The products also feature labeling that emphasizes their healthy ingredients, and lack of unhealthy ones. Slade also redesigned the brand's cereals to feature similar imagery to that seen on the granola bars, but without any transparent paneling.
The reimagined branding for KIND Snacks offers new potential for the brand that emphasizes its healthy qualities, without appearing dated.
The reimagined brand identity is much more modern than what KIND Snacks currently offers. Its granola-based bars feature colors that match their contents, while clear panels on the packs reveal the bars themselves. The products also feature labeling that emphasizes their healthy ingredients, and lack of unhealthy ones. Slade also redesigned the brand's cereals to feature similar imagery to that seen on the granola bars, but without any transparent paneling.
The reimagined branding for KIND Snacks offers new potential for the brand that emphasizes its healthy qualities, without appearing dated.
Trend Themes
1. Redesigned Branding - The reimagined branding for KIND Snacks showcases a more modern and contemporary look, offering potential opportunities for other brands to update their image.
2. Transparent Packaging - The use of clear panels on the packs of KIND Snacks' granola bars allows customers to see the product, presenting an opportunity for other food brands to showcase transparency and build trust.
3. Health-focused Labeling - The emphasis on healthy ingredients and absence of unhealthy ones in the redesigned labeling of KIND Snacks creates an opportunity for other food brands to prioritize and communicate their commitment to health and wellness.
Industry Implications
1. Food and Beverage - The redesigned branding and packaging concepts showcased by KIND Snacks presents innovative opportunities for companies in the food and beverage industry to differentiate themselves and attract health-conscious customers.
2. Cereal Industry - The reimagined imagery for KIND Snacks' cereals opens up possibilities for disruption and modernization within the cereal industry, by adopting contemporary design elements and healthier messaging.
3. Snack Industry - The transparent packaging and health-focused labeling introduced by KIND Snacks create a disruptive innovation opportunity for snack companies to improve product transparency and position themselves as healthier options in the market.
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