This Celebratory Kylie Cosmetics Birthday Collection is Feminine
Mary Van Puymbroeck — August 2, 2017 — Fashion
References: kyliecosmetics & hellogiggles
Fans of Kylie Jenner will love the latest 'Kylie Cosmetics Birthday Collection.'
To celebrate the reality star's 20th birthday, her cosmetics line Kylie Cosmetics will release a limited-edition birthday collection. Each year, Jenner releases a celebratory birthday collection and this year it features a girly cotton candy-inspired theme. This collection will have exclusive cotton candy pink packaging with reflective pink stars across the boxes. Its glittery aesthetic will appeal to many Millennial and Gen Z consumers who love Jenner's glitzy style.
The collection includes a number of lip glosses and matte lipsticks exclusive to the collection as well as a brush collection, eyeshadow palette, makeup bag and mini glosses. Anyone looking to get their hands on the collection will have to move quickly because each year, the Kylie Cosmetics Birthday Collection sells out.
To celebrate the reality star's 20th birthday, her cosmetics line Kylie Cosmetics will release a limited-edition birthday collection. Each year, Jenner releases a celebratory birthday collection and this year it features a girly cotton candy-inspired theme. This collection will have exclusive cotton candy pink packaging with reflective pink stars across the boxes. Its glittery aesthetic will appeal to many Millennial and Gen Z consumers who love Jenner's glitzy style.
The collection includes a number of lip glosses and matte lipsticks exclusive to the collection as well as a brush collection, eyeshadow palette, makeup bag and mini glosses. Anyone looking to get their hands on the collection will have to move quickly because each year, the Kylie Cosmetics Birthday Collection sells out.
Trend Themes
1. Cotton Candy-inspired Cosmetics - Opportunity to create more cosmetics products inspired by candy themes and flavors, appealing to Millennial and Gen Z consumers.
2. Limited-edition Collections - Potential for other brands to create exclusive limited-edition collections to drive excitement and sales among consumers.
3. Glittery Aesthetic - Opportunity for beauty brands to incorporate glitter and sparkle into their products to attract Millennial and Gen Z consumers who love the glitzy style.
Industry Implications
1. Cosmetics - Innovation opportunity for cosmetics brands to release limited-edition collections inspired by fun and trendy themes, like cotton candy.
2. Fashion Retail - Opportunity for fashion retailers to collaborate with beauty brands and launch exclusive limited-edition collections, creating a buzz among consumers.
3. Packaging - Opportunity for packaging companies to design creative and eye-catching packaging for limited-edition collections, enhancing brand appeal and driving sales.
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