While retailers are constantly competing against each other to have the most hip and modern products, these retro branding techniques are here to showcase that vintage designs can be a great way to stand out from other products.
The branding of a product can be one of the most influential parts of marketing it to potential consumers, and while most companies are looking to make their items look sleek and contemporary, these retro designs are more about paying tribute to products of the past. A great way to distinguish themselves from the more minimalist designs, these retro branding techniques are allowing consumers to appreciate how products were labelled and sold in the past.
From pinup-branded java to 50s-inspired designs, these retro branding techniques will definitely make an impression on shelves with their nostalgically old school themes.
74 Retro Branding Techniques
From Lovely Vintage Labelling to Old-Time Maritime Marketing:
Tana Makmanee — Nov 21, 2013 — Marketing
74
Heirloom Champagne Releases
Perrier-Jouet Celebrates its 200th Anniversary With the Bi-Centenaire
73
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
72
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
71
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
70
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
69
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
68
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
67
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
66
Retro Paper Bag Collections
To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs
65
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
64
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
63
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
62
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
61
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
60
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
59
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
58
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
57
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
56
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
55
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
54
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
53
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
52
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
51
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
50
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
49
Authentic Bavarian Branding
Das Horn Packaging Refreshes Antique Graphics for an Iconic Image
48
Vintage Luxury Sweets
Chocolove Delivers Quality Chocolate in Sweet Wrapper
47
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
46
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
45
Vintage Hygiene Packaging
Claus Porto Still Makes Soaps Like The Old Times
44
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
43
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
42
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
41
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
40
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
39
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
38
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
37
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
36
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
35
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
34
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
33
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
32
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
31
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
30
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
29
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
28
Caffeinated Chalk Compositions
Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts
27
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
26
Retro Penny Matchbooks
The Packaging for Benjo's Pennies is Wonderfully Chic and Counterintuitive
25
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
24
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
23
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
22
Kitschy Illustrative Packaging
The Dumpling Dynasty Brand Uses Vintage Asian Influences
21
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
20
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
19
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
18
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
17
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
16
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
15
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
14
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
13
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
12
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
11
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
10
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
9
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
8
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
7
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
6
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
5
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
4
Bad Breath Bankrolls
Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
3
Retro Guitar Accessories
DrNo Effects Creates Vintage Pedals with a Vibrant Retro Look
2
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
1
Giant Gastronomic Condiments
Sir Kensington's Gourmet Scooping Ketchup is Fancy
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Retrofuturism Laptop Designs
This Lofree Retro Laptop Concept by Wonjae Kim is Made with PBT
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Charm-Accented Technical Sneakers
Bentgablenits Remixes Unique ASICS Sneaker Models
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Nostalgic Retro Music Capsules
KICKBACK Blends Retro Design with the DIY Mixtape Kit
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Travel-Inspired Handbag Capsules
These Patricia Nash Designs Bags Feature Vegetable Tans
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sustainable Furniture Launches
Retroloop's Sustainable Furniture Boasts a Nostalgic Aesthetic
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Vintage Co-Branded Racing Gear
Levi's Partners with McClaren Racing to Create Racing-Style Apparel
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Artful Accessory Ranges
Patricia Nash Designs' Renaissance Revival Collection References History
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Concentrated All-Day Fragrances
Retrospect by Merit's Complex Scent Changes with Wear
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Old-Fashioned Toolbox Grills
The RETRO BLAZE Charcoal Grill is Stylish and Portable
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Reproduced Premium Vintage Denim
The Levi's Vintage Clothing 9Rivet Uses Plain Selvedge Denim
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Whiskey-Branded Football Tracksuits
The Jameson x Admiral Tracksuit is Retro-Inspired
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Brand Heritage Exhibitions
'Stone Islands' Archival Exhibition is on Display at Holt Renfrew
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Functional Vintage-Inspired Bag Collections
JanSport Presents the 'Retro Series'
Enhanced Brand Websites
Waring Places an Emphasis on Modern Aesthetics in New Rebranding Project
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Tomato-Red Retro Cameras
Retrospekt’s New Hello Kitty 35mm Camera is Inspired by Summer Picnics
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Functional Vibrant Clothing Collections
Mavrans is a Vibrant and Carefree Lifestyle Brand
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Mobile Radio Players
Retro Radio is a Stylish, User-Friendly Radio Player with Vintage Design
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Performance-Ready Stylish Tennis Capsules
Lacoste Presents the Retro Lineshot Collection
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Chromatic Natural Landscape Blankets
Rumpl Retro Elements Blankets Come in Neon Colors
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Retro-Tinged Montreal Restaurants
Ivy Studio Blends Vintage Details to Buvette Daphnée Restaurant
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Retro Colorful Furniture Collections
Beeline Design Introduces the Geometrica Collection